Romwe 2018 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
ROMWE Fast Fashion E-Commerce Breach (2018): 19 Million Customer Records Including Passwords, Phone & Home Address Exposed
Online fashion retailer.
Verified by ObscureIQ Intelligence
19/100Breach Risk Index
10Data Value
10Market Recency
1997dSince Breach
Breach Intelligence Summary
Entity: Romwe · Actor: Unknown · Sources: 7 references
Attack: Unknown
Profile: Platform · Fast fashion retail · E-commerce apparel marketplace · Global
Timeline: Breach (2018-06-01) · Indexed (Jan 18, 2021) · Year (2018)
Exposure: 19.5M records · 7 fields: Email Address, Full Name, Geographic Location, IP Address, Password, Phone Number, Physical Address
Status: Confirmed
Executive Summary
In mid-2018, the Hong Kong-based fast-fashion retailer ROMWE suffered a data breach exposing close to 20 million customers. Exposed data included names, phone numbers, email and IP addresses, geographic locations, and passwords stored as salted SHA-1 hashes. ROMWE and its sister brand SHEIN are operated by Zoetop, which was fined $1.9M by New York for its handling of the breach.
ObscureIQ assessment: Exposure enables phishing, order fraud, account abuse, and delivery impersonation. Purchase history can also support demographic and lifestyle profiling.
Breach Impact
Salted SHA-1 is crackable, exposing reused credentials; combined with contact and location data it supports credential stuffing and targeted phishing.
About Romwe
Online fashion retailer.
Why They Hold Your Data
Fast-fashion marketplaces collect customer identity, addresses, order history, payment-adjacent records, account activity, and marketing-engagement data across e-commerce operations.
Data Points Exposed
7 verified field types
Email Address
Full Name High
Geographic Location
IP Address
Password Critical
Phone Number
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Moderate
Primary downstream threats:
- Credential stuffing against reused passwords across other platforms
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Pattern-of-life analysis & physical surveillance
- Geolocation & account flagging
- Credential stuffing & account takeover
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
Recommended Actions
If you believe your information may be included:
Change Reused Passwords
Update this account and anywhere you reused the password; use a manager.
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Romwe breach?▾
In mid-2018, the Hong Kong-based fast-fashion retailer ROMWE suffered a data breach exposing close to 20 million customers. Exposed data included names, phone numbers, email and IP addresses, geographic locations, and passwords stored as salted SHA-1 hashes. ROMWE and its sister brand SHEIN are…
What data was exposed?▾
Verified fields include Email Address, Full Name, Geographic Location, IP Address, Password, Phone Number, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
Breach Index
Cross-source
9ghz
Cross-source
BreachForums_Official_Index
Cross-source
Keeper
Cross-source
leakfind
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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