HIGH SEVERITYData Broker

People Data Labs; PeopleDataLabs Data Breach

Verified by ObscureIQ Intelligence

7.5Severity
622.2MRecords
7Data Fields
2019Year

Impact & Downstream Threats

This breach carries high risk due to the nature of exposed data fields and the scale of affected records.

Primary downstream threats:
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure
  • Employment-based social engineering using job and employer data
  • Social media account targeting and impersonation

Breach Intelligence

EntityPeople Data Labs; PeopleDataLabs
OrganizationPrivate Company • USA
Breach DateOctober 2019
DisclosureNovember 2019
Records Exposed~622.2M
Attack VectorSocial Engineering
Discovered ByBob Diachenko
SourceHave I Been Pwned / DataBreach.com / ObscureIQ intelligence
StatusConfirmed

Executive Summary

In October 2019, security researchers Vinny Troia and Bob Diachenko identified an unprotected Elasticsearch server holding 1.2 billion records of personal data. The exposed data included an index indicating it was sourced from data enrichment company People Data Labs (PDL) and contained 622 million unique email addresses. The server was not owned by PDL and it's believed a customer failed to properly secure the database. Exposed information included email addresses, phone numbers, social media profiles and job history data. // What happened in the PeopleDataLabs Breach? November 30th 2024, 7:00 pm EST, In October 2019, security researchers uncovered an unsecured Elasticsearch server containing approximately 1.2 billion records of personal data. The data, spanning 4 terabytes, included names, email addresses, phone numbers, job titles, employers, geographic locations, and social media profiles from platforms like LinkedIn, Facebook, and GitHub. This extensive dataset was traced to a server hosted on Google Cloud Services, but it was not owned by People Data Labs (PDL), a San Francisco-based data broker. Instead, it was linked to a PDL customer who had failed to secure their database properly. The exposed information posed significant risks, including potential identity theft, phishing, and social engineering attacks. Despite the scale of the breach, PDL denied ownership of the server, stating that once data is provided to customers, its security becomes their responsibility. The company emphasized that it performs security audits and consultations for its clients but cannot enforce best practices.

About People Data Labs; PeopleDataLabs

Data provider focused on people and workforce intelligence.

Private CompanyUSApeopledatalabs.com

Data Points Exposed

Verified fields in the released dataset:
Email addresses
Employer information
Full names
Job / occupation
Phone numbers
Social media profiles

Dark Web Verification

Status: Confirmed

  • Dataset containing approximately 622.2M records identified in breach intelligence sources.
  • The data is indexed and searchable across breach notification platforms.

Recommended Actions

⚠️ Do not assume this is low sensitivity.

Expect Targeted Phishing
Watch for emails referencing this breach. Verify communications through official channels.
Secure Email & Enable MFA
Email compromise is often the first pivot point. Enable multi-factor authentication.
Monitor Financial Accounts
Watch for unauthorized credit applications and suspicious activity.
Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.
Non-clients may request a breach impact review.

Frequently Asked Questions

What happened in the People Data Labs; PeopleDataLabs data breach?

In October 2019, People Data Labs; PeopleDataLabs experienced a data breach that exposed approximately 622.2M records containing personal information.

What data was exposed?

The exposed data includes fields such as email address, employer, full name, geographic locations, job information:job title.

How many records were affected?

Approximately 622.2M records were affected based on current breach intelligence.

Protect Yourself

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of People Data Labs; PeopleDataLabs
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

Social EngineeringData BrokerEmailPhone

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