CRITICAL SEVERITYHomeLifestyle

Houzz Data Breach

Houzz Home Design & Renovation Platform Breach (2018): 51 Million User Accounts Including Passwords & Social Media Profiles Exposed

Home design and renovation platform.

Verified by ObscureIQ Intelligence

8.0Severity
51.7MRecords
7Fields
2018Year

ObscureIQ Breach Intelligence Scores
2.5
Breach Risk Index
10
Data Value
25
Market Recency
512
days
Since Breach

Risk Interpretation

High risk of phishing, contractor impersonation, wire fraud, and household targeting. Home-renovation context can also reveal residence value, planned work, and spending intent.

🎯 Impact & Downstream Threats

In mid-2018 Houzz suffered a breach that was not discovered by the company until later that year and disclosed to users in February 2019. The exposed data for approximately 48 million users included email addresses, usernames, IP addresses, geographic locations, passwords stored as salted bcrypt hashes, and linked social media profile information. Houzz notified affected users by email and required password resets for impacted accounts. No class-action settlement or significant regulatory action

Primary downstream threats:
  • Credential stuffing against reused passwords across other platforms
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure
  • Social media account targeting and impersonation

🔓 Threat Vectors

Phishing, credential stuffing & account takeover
Name-based social engineering
Pattern-of-life analysis & physical surveillance
Geolocation & account flagging
Credential stuffing & account takeover
Account impersonation & social graph harvesting
Cross-platform tracking & credential stuffing

📋 Breach Intelligence

EntityHouzz
OrganizationPrivate Company • USA / Global
Breach Date2018-05-23
DBC Added2024-12-01
Added Date2024-12-01
Records~51.7M (51,733,978 records)
Attack VectorUnknown
Data SubjectsUser
Breach PathwayDirect
SourceHave I Been Pwned / DataBreach.com / ObscureIQ
SensitivityStandard
Breach ID660;661
StatusConfirmed

📝 Executive Summary

Houzz, the home design and renovation platform, suffered a data breach in mid-2018 that exposed the personal information of approximately 48 to 51.7 million users. The company discovered the breach later that year but did not notify affected members until February 2019. The attack vector remains unknown, and no specific threat actor has been publicly identified. The exposed data included names, email addresses, usernames, IP addresses, geographic locations, and passwords stored as salted bcrypt hashes. Some users had linked social media profiles exposed in place of passwords, depending on how they authenticated to the service. This combination of data is particularly sensitive in the home renovation context: geographic and profile information can reveal where someone lives, the value of their home, and their planned spending on renovation work, creating openings for phishing, contractor impersonation, and targeted fraud. Houzz notified affected users by email and required password resets for impacted accounts. No class-action settlement or significant regulatory action specific to this breach has been publicly documented. Affected individuals remain at elevated risk of credential-stuffing attacks if they reused their Houzz password on other services, as well as targeted scams that exploit their home improvement activity.

🏢 About Houzz

Houzz is an online platform for home design, renovation, and professional services, connecting homeowners with interior designers, architects, and contractors while hosting an extensive catalog of home design inspiration content. The company is headquartered in Palo Alto and operates as a private company. It generates revenue through professional subscription services and advertising aimed at home improvement trade professionals.

Platform | Home design and renovation services | Marketplace + content platform | Global
Private CompanyUSA / Globalhouzz.com

🗂 Why They Hold Your Data

Home-design marketplaces collect customer identity, addresses, project inquiries, payment-adjacent records, and contractor or vendor interactions tied to renovation and interior-design workflows.

📰 Recent Developments

Houzz has continued to operate as a private company focused on its professional marketplace and home design content platform. The company underwent significant workforce reductions in 2023 as part of a cost reduction effort. No major ownership or structural changes have been reported in the most recent period.

🔍 Data Points Exposed

7 verified field types:
Password
Email
Name;Email
Geographic locations
IP addresses
Names
Passwords
Social media profiles
Usernames

Exposure Categories

LocationGEO LOCS

Canonical Fields

email_address, full_name, geographic_locations, ip_address, password, social_media_profile, username

🌐 Dark Web Verification

Confirmed
  • Dataset containing ~51.7M records identified in breach intelligence sources
  • Data indexed and searchable across breach notification platforms
  • Source: houzz.com-2018;Houzz Data Breach

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

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If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of Houzz
  • Or concerned about credential reuse
Services
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Classification Tags

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