Impact & Downstream Threats
This breach carries high risk due to the nature of exposed data fields and the scale of affected records.
- Credential stuffing against reused passwords across other platforms
- Targeted phishing campaigns using exposed email addresses
Breach Intelligence
Executive Summary
In 2014, a file allegedly containing data hacked from Coupon Mom was created and included 11 million email addresses and plain text passwords. On further investigation, the file was also found to contain data indicating it had been sourced from Armor Games. Subsequent verification with HIBP subscribers confirmed the passwords had previously been used and many subscribers had used either Coupon Mom or Armor Games in the past. On disclosure to both organisations, each found that the data did not represent their entire customer base and possibly includes records from other sources with common subscribers. The breach has subsequently been flagged as "unverified" as the source cannot be emphatically proven. In July 2020, the data was also found to contain BeerAdvocate accounts sourced from a previously unknown breach.
About Coupon Mom / Armor Games
Coupon Mom / Armor Games is an organization whose data was exposed in this breach. The dataset has been verified by ObscureIQ intelligence and indexed across breach notification platforms.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 11.0M records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In February 2014, Coupon Mom / Armor Games experienced a data breach that exposed approximately 11.0M records containing personal information.
The exposed data includes fields such as email address, password.
Approximately 11.0M records were affected based on current breach intelligence.
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ObscureIQ Advisory
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- A public-facing individual
- A high-profile executive
- A customer of Coupon Mom / Armor Games
- Or concerned about credential reuse
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