Impact & Downstream Threats
This breach carries high risk due to the nature of exposed data fields and the scale of affected records.
- Credential stuffing against reused passwords across other platforms
- Targeted phishing campaigns using exposed email addresses
Breach Intelligence
Executive Summary
In 2014, a file allegedly containing hacked data from Coupon Mom was created, which also included data from Armor Games. Both organizations found that the data did not represent their entire customer base and might include records from other sources. The breach is unverified as the source cannot be conclusively proven. In July 2020, it was discovered that the data also contained BeerAdvocate accounts from a previously unknown breach.,
About Coupon Mom
Coupon Mom is an organization whose data was exposed in this breach. The dataset has been verified by ObscureIQ intelligence and indexed across breach notification platforms.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 11.0M records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In February 2014, Coupon Mom experienced a data breach that exposed approximately 11.0M records containing personal information.
The exposed data includes fields such as email address, password.
Approximately 11.0M records were affected based on current breach intelligence.
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- A public-facing individual
- A high-profile executive
- A customer of Coupon Mom
- Or concerned about credential reuse
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