CRITICAL SEVERITYVehicle

Canadian Tire Data Breach

Canadian Tire Retail & Automotive Chain Breach (2025): 38 Million Customer Records Including Partial Credit Card Data & Passwords Exposed

Canadian retail company selling automotive, home, sports, and outdoor goods.

Verified by ObscureIQ Intelligence

10.0Severity
38.3MRecords
8Fields
2025Year

ObscureIQ Breach Intelligence Scores
24.0
Breach Risk Index
20
Data Value
80
Market Recency
61
days
Since Breach

Risk Interpretation

Exposure enables phishing, fraud, loyalty abuse, and automotive-related scams. Combined retail and automotive data increases targeting precision.

🎯 Impact & Downstream Threats

On October 2, 2025, Canadian Tire detected unauthorized access to an e-commerce database spanning customer accounts for Canadian Tire, SportChek, Mark's, and Party City Canada. The company disclosed the incident publicly on October 14. Approximately 38 million unique email addresses were exposed alongside names, addresses, phone numbers, and encrypted passwords. For fewer than 150,000 accounts, full dates of birth and partial credit card data — card type, expiry, and masked number — were also in

Primary downstream threats:
  • Credential stuffing against reused passwords across other platforms
  • Financial fraud using exposed financial profile data
  • Identity verification bypass using name + date of birth combination
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure

🔓 Threat Vectors

Card-present & card-not-present fraud
Card identification & social engineering
Identity verification bypass
Phishing, credential stuffing & account takeover
Name-based social engineering
Profile enrichment
Credential stuffing & account takeover
SIM swapping, vishing & SMS phishing
Physical stalking, mail fraud & identity verification

📋 Breach Intelligence

EntityCanadian Tire
OrganizationPublic Company • Canada
Breach Date2025-10-01
HIBP Added2026-02-25
Records~38.3M (38,300,000 records)
Attack VectorMisconfiguration
Data SubjectsCustomer: Direct
Breach PathwayDirect
SourceHave I Been Pwned / ObscureIQ
SensitivityStandard
Breach ID243.0
StatusConfirmed

📝 Executive Summary

Canadian Tire, one of Canada's largest retail chains, suffered a data breach in October 2025 after an attacker gained unauthorized access to an e-commerce database through a misconfiguration. The breach affected customer accounts across four banners: Canadian Tire, SportChek, Mark's, and Party City Canada. The company detected the intrusion on October 2 and disclosed it publicly on October 14. A cybercriminal later listed the stolen database for sale on a hacking forum, asking $100,000 USD. Approximately 38.3 million records were exposed in total. The breach exposed names, email addresses, phone numbers, physical addresses, and passwords stored in an encrypted format known as PBKDF2 hashing. For a smaller subset of roughly 150,000 accounts, dates of birth and partial credit card data were also included. That partial card data consisted of card type, expiry date, and masked card number only. Canadian Tire stated that neither the partial card data nor the encrypted passwords could be used directly for transactions or account access. However, the combination of personal details across millions of records creates real risk. Attackers can use this kind of data to craft targeted phishing emails, impersonate customers, or attempt credential stuffing attacks against other accounts where people reuse passwords. Canadian Tire reported the breach to applicable Canadian privacy regulators and partnered with TransUnion Canada to notify customers whose records contained more sensitive data. Those individuals were offered credit monitoring services. No litigation or regulatory enforcement action had been publicly documented as of early 2026. Affected individuals should treat any email claiming to be from Canadian Tire or its banners with caution, change passwords used across any related accounts, and monitor their credit reports for unusual activity.

🏢 About Canadian Tire

Canadian Tire Corporation is one of Canada's largest and most recognized retailers, operating nearly 1,700 stores across the country under banners including Canadian Tire, SportChek, Mark's, and Party City Canada. Founded in 1922 and headquartered in Toronto, the company is publicly listed on the Toronto Stock Exchange. Its product categories span automotive, home, sports, and outdoor goods. Canadian Tire Bank and the Triangle Rewards loyalty program operate as separate financial and loyalty infrastructure.

Company | Retail and automotive products | Multi-category retail chain | Canada
Public CompanyCanadacanadiantire.ca

🗂 Why They Hold Your Data

Multi-category retailers collect customer identity data, emails, phone numbers, addresses, purchase records, and loyalty program data across retail and automotive services.

📰 Recent Developments

Canadian Tire has maintained its position as a dominant Canadian retail brand across multiple product categories. The company has invested in digital retail infrastructure and its loyalty ecosystem. The October 2025 breach represented the most significant cybersecurity event in the company's recent history and one of the largest retail data breaches in Canadian history by affected account count.

🔍 Data Points Exposed

8 verified field types:
Dates of birth
Email
Genders
Names
Partial credit card data
Passwords
Phone numbers
Physical addresses

Exposure Categories

LocationPHYS ADDR
FinancialCCARD PARTIAL

Canonical Fields

credit_card:partial, date_of_birth, email_address, full_name, gender, password, phone_number, physical_address

🌐 Dark Web Verification

Confirmed
  • Dataset containing ~38.3M records identified in breach intelligence sources
  • Data indexed and searchable across breach notification platforms
  • Source: Canadian Tire Data Breach

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

Protect Yourself

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of Canadian Tire
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

MisconfigurationVehicleEmailPhoneAddressPasswordsFinancial DataDOB

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