Blooms Today 2023 Data Breach
Platform · Flower delivery services · E-commerce fulfillment network · USA
Blooms Today Online Florist Breach (2023): 3.2 Million Customer Records Including Partial Credit Card & Home Address Exposed
Online flower delivery service.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
54/100
Lower riskHigher risk
Moderate: notable exposure with meaningful misuse potential.
Data Sensitivity i
ElevatedExposed data raises the risk of fraud, targeting, and impersonation. Proactive steps are warranted.
3.2MRecords
2023Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Crucial data exposed
FinancialCredit Card
AddressPhysical address
Breach Summary
Blooms Today, a U.S. online flower and gift delivery service, suffered a data breach affecting 3.2 million customers. In April 2024, approximately 15 million records from the company appeared for sale on a hacking forum. The most recent data in that set dated to November 2023. The method of the breach has not been publicly disclosed. The exposed data included customer names, email addresses, phone numbers, physical addresses, and partial credit card details. The card data consisted of card type, the last four digits of the card number, and the expiration date. While this is not enough to make fraudulent purchases, the combination of personal and address data creates real risk. Attackers can use it to craft convincing phishing emails, impersonate delivery services, or target customers based on gifting patterns. Because Blooms Today handles occasion-based gifts, the data may also reveal personal relationships, including family members and romantic partners. Blooms Today did not respond to press inquiries about the incident. No class-action lawsuits or regulatory actions tied to this breach have been publicly documented. Affected individuals should be alert to phishing attempts that reference past orders or deliveries, and should treat any unsolicited contact claiming to be from a florist or courier service with caution.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
3.2M records analyzed
About Blooms Today
Blooms Today is an online flower and gift delivery service operating in the United States, offering floral arrangements, gift baskets, and occasion-based gifting products for home delivery. The company operates primarily through its e-commerce platform and competes in the direct-to-consumer floral delivery market alongside 1-800-Flowers and Teleflora.
Why They Hold Your Data
Flower-delivery platforms collect customer identity, addresses, gift-order history, recipient details, payment-adjacent records, and delivery information across e-commerce fulfillment operations.
Recent Developments
Blooms Today continues to operate as an online floral and gift retailer. No major organizational changes have been publicly reported in the period surrounding the breach.
Data Points Exposed
5 verified field types
Credit Card Critical
Email Address
Full Name
Phone Number
Physical address High
Breach Impact
In April 2024 approximately 15 million records from Blooms Today were listed for sale on a hacking forum, with the most recent data in the corpus dating to November 2023. The exposed dataset contained 3.2 million unique email addresses alongside names, phone numbers, physical addresses, and partial credit card data — card type, last four digits, and expiration date. Blooms Today has not made prominent public statements about this breach. No class-action litigation or regulatory action specific to this incident has been prominently documented.
Exploitation & Downstream Threats
• Financial fraud using exposed financial profile data | • SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal this is targeting-grade, not merely identity-theft-grade: the combination lets an adversary locate, impersonate, or pressure the principal with little additional work.
What You Should Do
- Treat the home address as exposed: review mail and package handling and physical-security routines, and brief household staff to verify unusual requests.
- Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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