Impact & Downstream Threats
This breach carries high risk due to the nature of exposed data fields and the scale of affected records.
- Identity verification bypass using name + date of birth combination
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
In October 2010, the Irish bookmaker Paddy Power suffered a data breach that exposed 750,000 customer records with nearly 600,000 unique email addresses. The breach was not disclosed until July 2014 and contained extensive personal information including names, addresses, phone numbers and plain text security questions and answers.
About Paddy Power
Online betting and gambling company.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 591K records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In October 2010, Paddy Power experienced a data breach that exposed approximately 591K records containing personal information.
The exposed data includes fields such as account balance, activity history:website activity, date of birth, email address, full name.
Approximately 591K records were affected based on current breach intelligence.
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ObscureIQ Advisory
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- A public-facing individual
- A high-profile executive
- A customer of Paddy Power
- Or concerned about credential reuse
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