Impact & Downstream Threats
This breach carries critical risk due to the nature of exposed data fields and the scale of affected records.
- Credential stuffing against reused passwords across other platforms
- Identity verification bypass using name + date of birth combination
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
In October 2020, the online game for kids Animal Jam suffered a data breach which was subsequently shared through online hacking communities the following month. The data contained 46 million user accounts with over 7 million unique email addresses. Impacted data also included usernames, IP addresses and for some records, dates of birth (sometimes in partial form), physical addresses, parent names and passwords stored as PBKDF2 hashes.
About Animal Jam
Online multiplayer game for children.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 7.1M records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In October 2020, Animal Jam experienced a data breach that exposed approximately 7.1M records containing personal information.
The exposed data includes fields such as date of birth, email address, full name, gender, ip address.
Approximately 7.1M records were affected based on current breach intelligence.
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- A public-facing individual
- A high-profile executive
- A customer of Animal Jam
- Or concerned about credential reuse
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