Impact & Downstream Threats
This breach carries critical risk due to the nature of exposed data fields and the scale of affected records.
- Credential stuffing against reused passwords across other platforms
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
CaféPress-the custom-merchandise marketplace acquired by Snapfish only months earlier-suffered a quiet but consequential intrusion in mid-February 2019, when attackers slipped past weak perimeter defenses and copied a user database containing roughly 23 million records. The cache, which surfaced for sale on darknet forums that summer, ultimately totaled 23,579,964 rows and dated back years of customer activity. ,
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Security researchers who analyzed the leak found that e-mail addresses, full names, home addresses, and phone numbers were stored in plaintext, while passwords were merely obscured with the long-deprecated unsalted SHA-1 hash. Even more troubling, the dump included millions of unencrypted security questions and answers, more than 180,000 Social Security numbers, and tens of thousands of partial payment-card details-enough information to enable credential-stuffing, identity-theft and socially engineered fraud at scale. ,
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About CafePress
CafePress is an organization whose data was exposed in this breach. The dataset has been verified by ObscureIQ intelligence and indexed across breach notification platforms.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 23.6M records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In February 2019, CafePress experienced a data breach that exposed approximately 23.6M records containing personal information.
The exposed data includes fields such as email address, full name, password, phone number, physical address.
Approximately 23.6M records were affected based on current breach intelligence.
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- A public-facing individual
- A high-profile executive
- A customer of CafePress
- Or concerned about credential reuse
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