Impact & Downstream Threats
This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
In August 2020, the Indian retailer Livpure suffered a data breach which exposed over 1 million customer purchases with 270 thousand unique email addresses. The data also included names, phone numbers, physical addresses and details of purchased items.
About Livpure
Livpure is an organization whose data was exposed in this breach. The dataset has been verified by ObscureIQ intelligence and indexed across breach notification platforms.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 270K records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In August 2020, Livpure experienced a data breach that exposed approximately 270K records containing personal information.
The exposed data includes fields such as email address, full name, phone number, physical address, salutation.
Approximately 270K records were affected based on current breach intelligence.
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- A public-facing individual
- A high-profile executive
- A customer of Livpure
- Or concerned about credential reuse
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