CRITICAL SEVERITYCreativePhoto Editing

piZap Data Breach

piZap Online Photo Editing Platform Breach (2017): 41 Million User Accounts Including Passwords & Social Media Profiles Exposed

Online photo editing tool.

Verified by ObscureIQ Intelligence

8.0Severity
41.8MRecords
8Fields
2017Year

ObscureIQ Breach Intelligence Scores
1.0
Breach Risk Index
10
Data Value
10
Market Recency
2477
days
Since Breach

Risk Interpretation

Exposure enables account takeover, phishing, and targeting of creators or social-media users. Project history may also help attackers infer personal or commercial use patterns.

🎯 Impact & Downstream Threats

In approximately December 2017 piZap suffered a breach that was discovered later and placed for sale on dark web markets in February 2019 alongside a collection of other platform data. The exposed dataset contained 42 million unique email addresses along with usernames, full names, genders, geographic locations, linked social media profiles, browsing activity data, and passwords. piZap did not make prominent public statements about the breach at the time of its discovery. No class-action litigat

Primary downstream threats:
  • Credential stuffing against reused passwords across other platforms
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure
  • Social media account targeting and impersonation

🔓 Threat Vectors

Behavioural profiling & blackmail
Phishing, credential stuffing & account takeover
Name-based social engineering
Profile enrichment
Pattern-of-life analysis & physical surveillance
Credential stuffing & account takeover
Account impersonation & social graph harvesting
Cross-platform tracking & credential stuffing

📋 Breach Intelligence

EntitypiZap
OrganizationPrivate Company • USA / Global
Breach Date2017-12-01
HIBP Added2019-07-16
Records~41.8M (41,800,000 records)
Attack VectorMisconfiguration
Data SubjectsUser
Breach PathwayDirect
SourceHave I Been Pwned / DataBreach.com / ObscureIQ
SensitivityStandard
Breach ID1065;1064
StatusConfirmed

📝 Executive Summary

piZap, an online photo editing and design platform, suffered a data breach in approximately December 2017 due to a misconfiguration. The compromised data was not publicly surfaced until February 2019, when it appeared for sale on a dark web marketplace alongside data from several other breached platforms. The breach affected 41.8 million user accounts. The exposed data included email addresses, names, usernames, genders, geographic locations, and website activity. Users who logged in via Facebook had their linked social media profiles exposed. Those who registered directly on piZap had their passwords exposed as SHA-1 hashes, a weak hashing algorithm that can be reversed with modest effort. Together, this combination of profile data and cross-platform identifiers allows attackers to build detailed pictures of individual users. No class-action litigation or regulatory enforcement specific to this breach has been documented. piZap did not make prominent public disclosures at the time the breach was discovered. Affected users face ongoing risks of account takeover, credential stuffing, and targeted phishing, particularly if they reused their piZap password on other services.

🏢 About piZap

piZap is a web-based photo editing and graphic design tool offering collage creation, text overlays, filters, and design templates to casual users. The platform is free to use with premium subscription options and is particularly popular with social media users creating shareable image content. It operates as a consumer creative platform with a global user base.

Platform | Photo editing and design tools | Web-based creative platform | Global
Private CompanyUSA / Globalpizap.com

🗂 Why They Hold Your Data

Web-based design platforms collect user accounts, emails, project metadata, billing records, and usage activity tied to casual creative workflows.

📰 Recent Developments

piZap continues to operate as a free photo editing tool. No major organizational changes have been publicly reported in the period surrounding or following the breach.

🔍 Data Points Exposed

8 verified field types:
Email
Genders
Geographic locations
Names
Passwords
Social media profiles
Usernames
Website activity;Email
Name

Exposure Categories

LocationGEO LOCS

Canonical Fields

activity_history:website_activity, email_address, full_name, gender, geographic_locations, password, social_media_profile, username

🌐 Dark Web Verification

Confirmed
  • Dataset containing ~41.8M records identified in breach intelligence sources
  • Data indexed and searchable across breach notification platforms
  • Source: piZap Data Breach;pizap.com-2017

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of piZap
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

MisconfigurationEmailPasswords

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