HIGH SEVERITYRetail

Petco Data Breach

Petco Pet Supplies Retailer Breach (Salesforce, 2025): 94 Million Customer Email & Phone Records Exposed

Pet products and services retailer.

Verified by ObscureIQ Intelligence

6.5Severity
94.4MRecords
2Fields
2025Year

ObscureIQ Breach Intelligence Scores
0.0
Breach Risk Index
5
Data Value
0
Market Recency
0
days
Since Breach

Risk Interpretation

Exposure enables phishing, order fraud, and household targeting. Pet ownership and subscription data can also reveal family composition, routines, and consumer habits that improve scam targeting.

🎯 Impact & Downstream Threats

The 2025 incident tied to Petco appears to have been part of the broader Salesforce customer data-theft and extortion wave rather than a uniquely documented Petco platform intrusion. Public reporting says threat actors leaked samples of data allegedly stolen from multiple Salesforce customers, including Petco, and later reporting on the wider campaign said attackers systematically exported data from numerous Salesforce environments using compromised credentials or third-party access paths rather

Primary downstream threats:
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses

🔓 Threat Vectors

Phishing, credential stuffing & account takeover
SIM swapping, vishing & SMS phishing

📋 Breach Intelligence

EntityPetco
OrganizationPublic Company • USA
Breach Date2025-10-10
Disclosure2025-12-03
DBC Added2025-10-03
Records~94.4M (94,403,424 records)
Attack VectorUnknown
Threat ActorScattered Lapsus$ Hunters
Data SubjectsCustomer: Direct
Breach PathwaySupply_Chain:Platform
Supply ChainSalesforce
SourceDataBreach.com / ObscureIQ
SensitivityStandard
CA Reported2025-12-03
TX Published2025-12-05
Breach ID1049.0
StatusConfirmed

📝 Executive Summary

Petco suffered a data breach in 2025 as part of a broader attack campaign targeting Salesforce customer environments. The threat actor, a group calling itself "Scattered LAPSUS$ Hunters," released a sample of the stolen data on October 3, 2025, and claimed the full dataset would follow on October 10, 2025. Attackers reportedly used compromised credentials or third-party access paths to export records from multiple Salesforce-hosted environments rather than exploiting a flaw in Salesforce's core platform. The breach affected an estimated 94.4 million records tied to Petco customers. The exposed data includes full names, email addresses, and phone numbers. While financial and address details were not present in the confirmed sample, the combination of name and contact information at this scale creates real risk. Affected individuals may face targeted phishing emails, fraudulent phone calls, and impersonation attempts. The volume of records makes mass automated scam campaigns highly practical for attackers. No regulatory findings or legal actions related to this specific breach have been reported publicly as of the time of writing. Petco has not issued widely reported breach notifications. People who are or have been Petco customers should be alert to unsolicited emails or calls referencing their account or pet-related purchases, as attackers can use that context to make scam attempts appear credible. Changing passwords on any account that shares an email address used with Petco is a reasonable precaution.

🏢 About Petco

Petco is a U.S. pet retail and services company built around pet food, supplies, grooming, veterinary care, and broader pet health and wellness offerings. The company presents itself as an integrated retail and services platform rather than a simple specialty store chain, combining physical locations, e-commerce, and care services under the “Health + Wellness Co.” model.

Company | Pet products and services retail | Specialty retail chain | USA
Public CompanyUSApetco.com

🗂 Why They Hold Your Data

Pet retail chains collect customer identity, contact details, addresses, order history, payment-adjacent records, subscription data, and pet-related service or product preferences across commerce operations.

📰 Recent Developments

Petco’s recent public posture has centered on operational turnaround, refinancing, and profitability improvement. In early 2026 the company reported fourth quarter and full-year 2025 results, highlighted reduced leverage, issued a 2026 outlook, and announced refinancing-related steps and leadership transition news earlier in the quarter.

🔍 Data Points Exposed

2 verified field types:
Email
Phone Number

State-Reported Affected Data Types

Name of individualSocial Security Number InformationDriver’s License numberFinancial Information (e.g. account number, credit or debit card number)Date of Birth

Canonical Fields

email_address, phone_number

🌐 Dark Web Verification

Confirmed
  • Dataset containing ~94.4M records identified in breach intelligence sources
  • Data indexed and searchable across breach notification platforms
  • Source: petco-salesforce-2025

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

Protect Yourself

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of Petco
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

RetailEmailPhone

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