CRITICAL SEVERITYRetail

Family Farm and Home Data Breach

Family Farm & Home Farm Supply Retailer Breach (2025): 1.3 Million Customer Records Including SSN Exposed via Ransomware

Farm, home, outdoor, and pet supply retailer.

Verified by ObscureIQ Intelligence

9.0Severity
1.3MRecords
4Fields
2025Year

ObscureIQ Breach Intelligence Scores
25.2
Breach Risk Index
28
Data Value
60
Market Recency
135
days
Since Breach

Risk Interpretation

Primary risks include phishing, order fraud, and account impersonation. Purchase history can also help attackers target households based on farming, pet-care, or home-maintenance interests.

🎯 Impact & Downstream Threats

The breach exposed Family Farm and Home to a typical ransomware-extortion sequence: public listing on the WorldLeaks leak site, threats to publish exfiltrated data, and the start of plaintiff law-firm investigations. The most material institutional risk is the SSN exposure of an estimated 8,100 individuals, who appear to be current and former employees rather than retail customers. That subset drives the litigation risk and the likely cost of identity-theft monitoring, notification, and regulato

Primary downstream threats:
  • Identity theft and synthetic identity construction using government-issued IDs
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses

🔓 Threat Vectors

Phishing, credential stuffing & account takeover
Name-based social engineering
SIM swapping, vishing & SMS phishing
Full identity theft & synthetic identity fraud

📋 Breach Intelligence

EntityFamily Farm and Home (Family Farm & Home)
OrganizationPrivate Company • USA
Breach Date2025-11-28
DBC Added2025-12-13
Added Date2025-12-13
Records~1.3M (1,286,787 records)
Attack VectorRansomware
Threat ActorWorldLeaks
Data SubjectsCustomer: Direct
Breach PathwayDirect
SourceDataBreach.com / ObscureIQ
SensitivityStandard
Breach ID503.0
StatusConfirmed

📝 Executive Summary

Family Farm and Home was named on November 28, 2025 as a victim of the WorldLeaks ransomware group, a threat actor that emerged in early 2025 as a rebrand of the former Hunters International operation. The attackers stole internal data and posted the company on their dark-web leak site to pressure payment.\n\nInitial reporting put the total scope at roughly 1.3 million records, with about 755,000 unique email addresses, 1.3 million phone numbers, and around 8,100 Social Security numbers among the stolen data. The breach appears to mix customer contact information with employee records, since retailers of this kind do not typically collect Social Security numbers from customers. The SSN subset is therefore most likely tied to current and former staff. The attack followed the WorldLeaks playbook of data theft and public extortion rather than file encryption.\n\nAffected individuals face two distinct risk profiles. Customers whose contact information was exposed should expect targeted phishing and SMS scams referencing recent purchases. The smaller employee subset whose Social Security numbers were taken faces materially higher risk: identity theft, fraudulent credit applications, and tax-return fraud. Anyone potentially in that group should freeze credit at all three U.S. bureaus, monitor IRS activity for fraudulent filings, and treat any unsolicited contact claiming to be from a creditor or government agency with caution.

🏢 About Family Farm and Home

Family Farm and Home is a privately held U.S. retail chain selling farm, pet, home, automotive, lawn and garden, and outdoor goods. Founded in 1959, the company operates roughly 70 stores across the Midwest, with a heavy footprint in Michigan and surrounding states. Its customer base skews rural and suburban, focused on agricultural and country-living households. The chain operates both physical stores and an e-commerce site at familyfarmandhome.com, and it maintains the employee, customer, loyalty, and payment-related records typical of a regional retailer.

Company | Agricultural, pet care, and home goods retail | Regional retail chain | USA
Private CompanyUSAfamilyfarmandhome.com

🗂 Why They Hold Your Data

Regional retail chains collect customer names, emails, phone numbers, addresses, purchase history, loyalty records, and payment-adjacent data across e-commerce and in-store service operations.

📰 Recent Developments

Family Farm and Home was named publicly by the WorldLeaks ransomware group on November 28, 2025, after threat actors stole internal data. The company has not yet issued a detailed public statement about the incident. U.S. plaintiffs' law firms initiated class-action investigations in mid-December 2025, though no settlement or formal class certification has been reported as of early 2026. The retail business continues to operate normally through its store network and online channel, and the company has not publicly indicated any operational disruption beyond the data exposure itself.

🔍 Data Points Exposed

4 verified field types:
Social Security Number
Email
Phone Number
Name

Exposure Categories

CredentialsSSN

Canonical Fields

email_address, full_name, phone_number, ssn

🌐 Dark Web Verification

Confirmed
  • Dataset containing ~1.3M records identified in breach intelligence sources
  • Data indexed and searchable across breach notification platforms
  • Source: family-farm-and-home-2025

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of Family Farm and Home
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

RansomwareRetailEmailPhone

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