Instacart 2025 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Instacart Grocery Delivery Service Breach (Salesforce, 2025): 39 Million Customer Email & Phone Records Exposed
Online grocery delivery and pickup service.
Verified by ObscureIQ Intelligence
30/100Breach Risk Index
5Data Value
40Market Recency
206dSince Breach
Breach Intelligence Summary
Entity: Instacart · Actor: Scattered Lapsus$ Hunters · Sources: 2 references
Attack: Unknown
Profile: Platform · Grocery delivery and retail services · Marketplace + logistics network · USA / Global
Timeline: Breach (2025-10-10) · Indexed (Oct 03, 2025) · Year (2025)
Exposure: 39.3M records · 2 fields: Email Address, Phone Number
Status: Reported
Executive Summary
Instacart, the U.S. grocery delivery marketplace, had customer data stolen and published by a threat actor calling itself "Scattered LAPSUS$ Hunters" as part of a broader attack campaign targeting Salesforce cloud environments in 2025. The breach affected 39.3 million records. The group released a sample of the stolen database on October 3, 2025, with the full dataset reportedly scheduled for public release on October 10, 2025. Instacart was one of more than 30 brands confirmed to have had customer data exposed in the same campaign. The exposed data includes full names, email addresses, phone numbers, and full mailing addresses, along with Instacart account details such as account type, shopper status, shopper IDs, subscription tier, and regional warehouse assignments. This combination of contact and account data is particularly sensitive because it links personal identifiers to home addresses and shopping behavior, which can reveal household routines, family composition, and consumer habits. Instacart's public response to this specific incident has not been extensively documented. Affected individuals face real risks from phishing attacks, delivery impersonation scams, and targeted fraud. Anyone who receives unexpected communications from parties claiming to represent Instacart should treat them with caution, verify through official channels, and watch for unsolicited contact referencing their address or order history.
ObscureIQ assessment: Exposure enables phishing, order fraud, delivery impersonation, and household targeting. Grocery history and address data can also reveal family structure, routines, and cultural preferences.
Breach Impact
The 2025 incident was part of the Scattered LAPSUS$ Hunters campaign affecting Salesforce cloud environments. Customer email addresses and phone numbers from Instacart were among data published by the group in October 2025. Instacart's response to this specific incident has not been extensively documented in public sources. It is one of more than 30 brands confirmed to have had customer contact data published in that campaign.
About Instacart
Instacart is a U.S.-based grocery delivery and pickup marketplace that connects consumers with personal shoppers at partnering retail stores. The company is publicly traded on the Nasdaq following its 2023 IPO and operates primarily in the United States and Canada. It generates revenue through delivery fees, subscriptions, and advertising sold to consumer packaged goods brands through its platform.
Why They Hold Your Data
Grocery-delivery platforms collect customer identity, phone numbers, addresses, payment-adjacent data, order history, and delivery interactions across e-commerce and logistics workflows.
Recent Developments
Instacart went public in September 2023 and has spent the period since navigating the transition from high-growth startup to public company with investor pressure on profitability. The company has continued building out its advertising business as a higher-margin revenue stream. It has also expanded retailer partnerships and invested in faster delivery infrastructure. Financial performance has been a focus of public reporting, with Instacart managing competition from DoorDash, Uber Eats, and in-house delivery services operated by major grocery chains.
Data Points Exposed
2 verified field types
Email Address
Phone Number
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
Threat vectors:
- Phishing, credential stuffing & account takeover
- SIM swapping, vishing & SMS phishing
Threat Actor: Scattered Lapsus$ Hunters
Scattered Lapsus$ Hunters
Unknown
Attribution and method are based on available breach intelligence. Reported attack vector: Unknown.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Instacart breach?▾
Instacart, the U.S. grocery delivery marketplace, had customer data stolen and published by a threat actor calling itself "Scattered LAPSUS$ Hunters" as part of a broader attack campaign targeting Salesforce cloud environments in 2025. The breach affected 39.3 million records. The group released a…
What data was exposed?▾
Verified fields include Email Address, Phone Number.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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