FreshMenu 2016 Data Breach
Food & Dining / Food
FreshMenu 2016 Data Breach
A based food delivery service.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
19/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
110KRecords
2016Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Crucial data exposed
AddressPhysical address
Breach Summary
In July 2016, the India-based food delivery service FreshMenu suffered a data breach. The incident exposed the personal data of over 110k customers and included their names, email addresses, phone numbers, home addresses and order histories. When advised of the incident, FreshMenu acknowledged being already aware of the breach but stated they had decided not to notify impacted customers.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
110K records analyzed
About FreshMenu
FreshMenu is a based food delivery service.
Why They Hold Your Data
FreshMenu is a based food delivery service. Services like this typically hold device information, email addresses, names, phone numbers, physical addresses, transaction history through account registration and normal operations.
Recent Developments
The FreshMenu dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
6 verified field types
Device Information
Email Address
Full Name
Phone Number
Physical address High
Transaction History
Breach Impact
The exposure created downstream fraud and phishing risk for those affected and drew scrutiny of FreshMenu's data protection.
Exploitation & Downstream Threats
• SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal this is targeting-grade, not merely identity-theft-grade: the combination lets an adversary locate, impersonate, or pressure the principal with little additional work.
What You Should Do
- Treat the home address as exposed: review mail and package handling and physical-security routines, and brief household staff to verify unusual requests.
- Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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