Drizly 2020 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Drizly Alcohol Delivery App Breach (2020): 2.5 Million Customer Records Including Passwords, DOB & Home Address Exposed
Alcohol delivery marketplace.
Verified by ObscureIQ Intelligence
34/100Breach Risk Index
25Data Value
10Market Recency
2099dSince Breach
Breach Intelligence Summary
Entity: Drizly · Actor: Unknown · Sources: 7 references
Attack: Unknown
Profile: Platform · Alcohol delivery services · E-commerce + logistics marketplace · USA
Timeline: Breach (2020-07-02) · Indexed (Jul 28, 2020) · Year (2020)
Exposure: 2.5M records · 8 fields: Date of Birth, Device Information, Email Address, Full Name, IP Address, Password, Phone Number, Physical Address
Status: Confirmed
Executive Summary
Drizly, an online alcohol delivery service operating across dozens of U.S. cities, suffered a data breach in approximately July 2020 that exposed the personal information of 2.5 million customers. How attackers gained access was not publicly disclosed. The stolen data was sold online and subsequently redistributed widely, making containment effectively impossible. Affected customers had their names, email addresses, phone numbers, physical addresses, IP addresses, dates of birth, device information, and passwords exposed. The passwords were stored as bcrypt hashes, a format that slows but does not prevent cracking. The combination of home addresses, dates of birth, and account credentials creates a high risk of phishing, fraud, account takeover, and impersonation-based scams. The Federal Trade Commission investigated and found that Drizly's CEO, James Cory Rellas, had been warned about the underlying security vulnerability two years before the breach and did not act. In January 2023, the FTC finalized a consent order against both Drizly and Rellas personally. The order follows Rellas for ten years: any future company he leads that holds personal data on more than 25,000 people must implement a formal security program. The order also required Drizly to delete unnecessary data and restricted what it could collect going forward. For affected individuals, the risk remains active. Exposed data circulates indefinitely once redistributed, and the personal details involved are enough to support targeted fraud or identity theft years after the original breach.
ObscureIQ assessment: High risk of fraud, phishing, and account takeover. The combination of DOB, home address, device info, and alcohol-service context also supports profiling and impersonation-based scams.
Breach Impact
The FTC found that Drizly's CEO, James Cory Rellas, had been warned about the security vulnerability two years before the 2020 breach. He did not act. In January 2023 the FTC finalized a consent order against both the company and Rellas personally. The order follows him for ten years. Whatever company he leads next, if it holds personal data on more than 25,000 people, he is legally required to implement a security program. The FTC specifically prohibited SMS-based authentication. It required data deletion. It required restricted collection going forward. FTC Chair Lina Khan said: protecting Americans' data is not discretionary. The case is taught now as an example of what executive accountability can actually look like.
About Drizly
Drizly was an alcohol delivery marketplace. Local retailers listed their inventory. Consumers ordered. Drizly handled the transaction. The company operated in dozens of U.S. cities before Uber acquired it in 2021 for approximately $1.1 billion. Uber shut it down in March 2024 and folded alcohol delivery into Uber Eats.
Why They Hold Your Data
Alcohol delivery platforms collect identity, age-related verification data, addresses, phone numbers, device information, and purchase-linked account records for delivery and compliance purposes.
Recent Developments
Drizly is gone. The app no longer exists. But the regulatory record outlasted the company. That is the story worth knowing here.
Data Points Exposed
8 verified field types
Date of Birth High
Device Information
Email Address
Full Name High
IP Address
Password Critical
Phone Number
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Critical
Primary downstream threats:
- Credential stuffing against reused passwords across other platforms
- Identity verification bypass using name + date of birth combination
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Identity verification bypass
- Device fingerprinting & targeted exploitation
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Geolocation & account flagging
- Credential stuffing & account takeover
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
Recommended Actions
If you believe your information may be included:
Change Reused Passwords
Update this account and anywhere you reused the password; use a manager.
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Drizly breach?▾
Drizly, an online alcohol delivery service operating across dozens of U.S. cities, suffered a data breach in approximately July 2020 that exposed the personal information of 2.5 million customers. How attackers gained access was not publicly disclosed. The stolen data was sold online and…
What data was exposed?▾
Verified fields include Date of Birth, Device Information, Email Address, Full Name, IP Address, Password, Phone Number, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
Cross-source
9ghz
Cross-source
BreachForums_Official_Index
Cross-source
Dehashed
Cross-source
Keeper
Cross-source
leakfind
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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