CRITICAL SEVERITYSocial

Wishbone Data Breach

Wishbone Social Polling App Breach (2020): 9.7 Million User Records Including Auth Tokens, Phone Numbers & Location Exposed

Social polling app.

Verified by ObscureIQ Intelligence

8.0Severity
9.7MRecords
12Fields
2020Year

ObscureIQ Breach Intelligence Scores
0.8
Breach Risk Index
8
Data Value
10
Market Recency
2160
days
Since Breach

Risk Interpretation

Exposure enables account takeover, profiling, and identity linkage based on quiz behavior and social engagement. The platform may also affect minors or younger users, increasing sensitivity.

🎯 Impact & Downstream Threats

In January 2020 Wishbone suffered a second breach — the fourth time ShinyHunters was linked to a major platform breach in this period — exposing approximately 9.7 million unique email addresses alongside names, phone numbers, geographic locations, dates of birth, genders, IP addresses, hashed passwords, profile photos, social media profile links, and auth tokens. The dataset was far broader than the 2016 exposure and was published on a hacking forum. Wishbone made no prominent public statement a

Primary downstream threats:
  • Credential stuffing against reused passwords across other platforms
  • Identity verification bypass using name + date of birth combination
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure
  • Social media account targeting and impersonation

🔓 Threat Vectors

Session hijacking & account takeover
Identity verification bypass
Phishing, credential stuffing & account takeover
Name-based social engineering
Profile enrichment
Pattern-of-life analysis & physical surveillance
Geolocation & account flagging
Credential stuffing & account takeover
SIM swapping, vishing & SMS phishing
Deepfake & identity document fraud
Account impersonation & social graph harvesting
Cross-platform tracking & credential stuffing

📋 Breach Intelligence

EntityWishbone
OrganizationPrivate Company • USA / Global
Breach Date2020-01-01
HIBP Added2020-05-28
Records~9.7M (9,700,000 records)
Attack VectorUnknown
Data SubjectsUser
Breach PathwayDirect
SourceHave I Been Pwned / DataBreach.com / ObscureIQ
SensitivityStandard
Breach ID1485;1484
StatusConfirmed

📝 Executive Summary

Wishbone, a social polling app popular with teenage users, suffered a data breach in January 2020 that exposed the personal information of approximately 9.7 million accounts. The breach was linked to ShinyHunters, a hacking group responsible for several high-profile intrusions during this period. The stolen dataset was published on a hacking forum and widely redistributed. It was the second time Wishbone had been breached, following an earlier incident in 2016. Wishbone made no prominent public statement about the incident. The exposed data included email addresses, names, phone numbers, dates of birth, genders, geographic locations, IP addresses, profile photos, social media profile links, and authentication tokens. Passwords were also included, stored using unsalted MD5 hashing, a weak protection method that makes them relatively easy to crack. The authentication tokens are particularly serious because they can allow attackers to hijack active user sessions without needing a password at all. Given that Wishbone's user base skewed young and female, many of those affected may have been minors at the time. No prominent regulatory action or legal proceedings were publicly reported in connection with this breach. Wishbone has since shut down as an active platform. Affected individuals face ongoing risks including account takeover across other services if passwords were reused, targeted phishing using their personal details, and identity linkage through the combination of social, location, and demographic data exposed.

🏢 About Wishbone

Wishbone was a mobile social polling application that allowed users to compare two items by voting on which they preferred — essentially a digital "this or that" format. The app was particularly popular among teenage users and was noted for attracting a young, primarily female demographic. Wishbone experienced two distinct data breaches and has since shut down as an active platform.

Platform | Social polling and quizzes | Mobile social platform | Global
Private CompanyUSA / Globalwishbone.io

🗂 Why They Hold Your Data

Social polling and quiz platforms collect user accounts, profile data, quiz responses, social activity, and engagement records tied to mobile social interaction.

📰 Recent Developments

Wishbone no longer operates as an active platform. The app was discontinued, though the exact timeline of shutdown has not been prominently documented.

🔍 Data Points Exposed

12 verified field types:
Auth tokens
Dates of birth
Email
Genders
Geographic locations
IP addresses
Names
Passwords
Phone numbers
Profile photos
Social media profiles
Usernames;IP Address
Password
Email
Phone Number
Name

Exposure Categories

LocationGEO LOCS

Canonical Fields

auth_token, date_of_birth, email_address, full_name, gender, geographic_locations, ip_address, password, phone_number, profile_photo, social_media_profile, username

🌐 Dark Web Verification

Confirmed

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

Protect Yourself

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of Wishbone
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

SocialEmailPhonePasswordsDOB

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