Ulmon 2020 Data Breach

Ulmon 2020 Data Breach

Hospitality & Travel / Tourism

Ulmon 2020 Data Breach

A travel app creator.

Confirmed · ObscureIQ Intelligence
Breach Risk Index i
12/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
Standard
Exposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
778KRecords
2020Year

The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.

Classification Tags
Hospitality & TravelTourismUsers2020

Breach Summary

In January 2020, the travel app creator Ulmon suffered a data breach. The service had almost 1.3M records with 777k unique email addresses, names, passwords stored as bcrypt hashes and in some cases, social media profile IDs, telephone numbers and bios. The data was subsequently posted to a popular hacking forum.

Full threat analysis, exploitation vectors, and principal guidance below.

10 additional sections · verified field analysis · defensive doctrine

Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…

778K records analyzed

About Ulmon

Ulmon is a travel app creator.

Why They Hold Your Data

Ulmon is a travel app creator. Services like this typically hold email addresses, names, passwords, phone numbers, profile bio, social profiles through account registration and normal operations.

Recent Developments

The Ulmon dataset circulated publicly; treat as part of the standing exposure landscape.

Data Points Exposed

6 verified field types
Email Address
Full Name
Password High
Phone Number
Profile Bio
Social Media Profile

Breach Impact

The exposure of credentials alongside personal data heightened account-takeover and reuse risk for Ulmon users and drew scrutiny of its data protection.

Exploitation & Downstream Threats

• Credential stuffing against reused passwords across other platforms | • SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses | • Social media account targeting and impersonation

Principal Risk Advisory

What this means for a principal

A travel or hospitality breach: itinerary, loyalty and contact data supports pattern-of-life inference and travel-themed phishing. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.

What You Should Do

  1. Reset any reused passwords and enable MFA on email first, then financial accounts.
  2. Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
  3. Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.

How ObscureIQ Can Help

  1. Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
  2. Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
  3. ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).

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