Storenvy 2019 Data Breach

Storenvy E-Commerce Marketplace Breach (2019): 11 Million User Accounts Including Passwords & DOB Exposed

Marketplace Platform · Online retail and independent seller commerce · Indie e-commerce marketplace · Global

Storenvy E-Commerce Marketplace Breach (2019): 11 Million User Accounts Including Passwords & DOB Exposed

Independent seller e-commerce marketplace.

Confirmed · ObscureIQ Intelligence
Breach Risk Index i
34/100
Lower riskHigher risk
Moderate: notable exposure with meaningful misuse potential.
Data Sensitivity i
Standard
Exposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
11.1MRecords
2019Year

The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.

Classification Tags
Retail & CommerceE-commerceUsers2019

Breach Summary

On 4 April 2019, e-commerce platform Storenvy was breached. The full corpus of 23 million rows (11,052,071 unique email addresses) was put up for sale, containing usernames, IP addresses, city, gender, date of birth, and original salted SHA-1 password hashes. A 1.8 million-row subset with cracked hashes was later posted publicly.

Full threat analysis, exploitation vectors, and principal guidance below.

10 additional sections · verified field analysis · defensive doctrine

Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…

11.1M records analyzed

About Storenvy

Storenvy is an online marketplace and store-builder platform that lets independent merchants set up storefronts and sell products to consumers.

Why They Hold Your Data

Indie e-commerce marketplaces collect buyer and seller identity, contact details, addresses, payment-adjacent data, order history, and storefront activity across online retail workflows.

Recent Developments

The breach data circulated years later; in early 2025 a 1.8 million-row subset of cracked password hashes was posted publicly.

Data Points Exposed

7 verified field types
Date of Birth High
Email Address
Gender
Geographic location
IP Address
Password High
Username

Breach Impact

The mix of contact, demographic, and location data with crackable SHA-1 credentials supports credential stuffing, profiling, and targeted phishing of both shoppers and merchants.

Exploitation & Downstream Threats

• Credential stuffing against reused passwords across other platforms | • Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure

Principal Risk Advisory

What this means for a principal

A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.

What You Should Do

  1. Reset any reused passwords and enable MFA on email first, then financial accounts.
  2. Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.

How ObscureIQ Can Help

  1. Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
  2. Exposure mapping: cross-reference the exposed identifiers against broker-available data to size and prioritize the principal's wider footprint.
  3. ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).

Protect Yourself

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