Scentbird 2020 Data Breach
Platform · Fragrance subscription services · E-commerce subscription platform · USA
Scentbird Fragrance Subscription Service Breach (2020): 5.8 Million Customer Accounts Including Passwords & DOB Exposed
Subscription service for fragrances.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
8/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
5.8MRecords
2020Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Breach Summary
On 22 June 2020, the fragrance subscription service Scentbird suffered a data breach exposing over 5.8 million customers. Exposed data included names, email addresses, genders, dates of birth, password-strength indicators, and passwords stored as bcrypt hashes.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
5.8M records analyzed
About Scentbird
Scentbird is an online fragrance subscription service that ships sample-sized designer perfumes and colognes to members each month.
Why They Hold Your Data
Subscription commerce platforms collect customer identity, addresses, payment-adjacent records, scent preferences, subscription history, and order data across recurring retail workflows.
Recent Developments
Scentbird continued operating after the incident, which exposed customer account data but no payment details.
Data Points Exposed
6 verified field types
Date of Birth High
Email Address
Full Name
Gender
Password High
Password Strength
Breach Impact
Bcrypt hashing limits password cracking, but the pairing of names, dates of birth, and gender with email supports identity profiling and targeted phishing.
Exploitation & Downstream Threats
• Credential stuffing against reused passwords across other platforms | • Identity verification bypass using name + date of birth combination | • Targeted phishing campaigns using exposed email addresses
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Reset any reused passwords and enable MFA on email first, then financial accounts.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping: cross-reference the exposed identifiers against broker-available data to size and prioritize the principal's wider footprint.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
Protect Yourself
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