RocketText 2020 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
RocketText (Mobile Drip) SMS Marketing Platform Breach (2019): 31 Million Consumer Contact Records Including Home Address Exposed
SMS marketing operation (also known as Mobile Drip / ApexSMS)
Verified by ObscureIQ Intelligence
34/100Breach Risk Index
10Data Value
25Market Recency
519dSince Breach
Breach Intelligence Summary
Entity: RocketText · Actor: Unknown · Sources: 2 references
Attack: Database Exposure
Profile: Marketing Platform · SMS marketing and bulk messaging services · SMS marketing and messaging platform · Global
Timeline: Breach (2020-01-01) · Year (2020)
Exposure: 31.6M records · 4 fields: Email Address, Full Name, IP Address, Physical Address
Status: Confirmed
Executive Summary
Around January 2020, an SMS-marketing database operated by ApexSMS (RocketText / Mobile Drip) was left exposed, revealing roughly 31.6 million entries from a larger set of about 80 million marketing leads. Exposed data included names, email addresses, home addresses, phone numbers with mobile carrier, IP addresses, genders, and ethnicities.
ObscureIQ assessment: Exposure enables smishing, spam, impersonation, and abuse of messaging campaigns. Phone-number datasets are especially useful because they support immediate mobile targeting.
Breach Impact
Beyond spam and smishing, the inclusion of ethnicity alongside identity and location data enables discriminatory targeting and detailed profiling of consumers who never knowingly engaged with the platform.
About RocketText
RocketText, operated by ApexSMS (also branded Mobile Drip, later LaunchSMS), was an SMS/text-message marketing platform that compiled large consumer-lead datasets.
Why They Hold Your Data
SMS marketing platforms collect customer or prospect phone numbers, contact details, campaign records, messaging histories, and account data across bulk-text outreach workflows.
Recent Developments
The mobiledrip.com domain is now inactive; the operation continued under other names after the exposure.
Data Points Exposed
4 verified field types
Email Address
Full Name High
IP Address
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Geolocation & account flagging
- Physical stalking, mail fraud & identity verification
- Home targeting, stalking & physical threat
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the RocketText breach?▾
Around January 2020, an SMS-marketing database operated by ApexSMS (RocketText / Mobile Drip) was left exposed, revealing roughly 31.6 million entries from a larger set of about 80 million marketing leads. Exposed data included names, email addresses, home addresses, phone numbers with mobile…
What data was exposed?▾
Verified fields include Email Address, Full Name, IP Address, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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