Promo 2020 Data Breach
Platform · Video creation, social media publishing, and marketing content services · Marketing video creation platform · Global
Promo Marketing Video Creation Platform Breach (2020): 14 Million User Accounts Including Passwords Exposed
Marketing video creation platform.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
12/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
14.6MRecords
2020Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Breach Summary
In July 2020, video-creation platform Promo.com disclosed a breach after ~22.1 million records (across Promo and its sister product Slidely), containing almost 15 million unique email addresses along with names, genders, IP addresses, and salted SHA-256 password hashes, were published on a hacking forum. Promo attributed the incident to a vulnerability in a third-party service provider; the seller claimed to have cracked ~1.4 million passwords. The data was provided to Have I Been Pwned.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
14.6M records analyzed
About Promo
Promo (Promo.com) is a marketing video-creation SaaS platform for businesses and agencies (also operating the sister product Slidely). It maintains user account, contact, and billing records.
Why They Hold Your Data
Marketing-video platforms collect user accounts, billing records, project metadata, brand assets, and publishing activity tied to social-media content creation workflows.
Recent Developments
On July 21, 2020, Promo confirmed a data breach after ~22.1 million user records (covering Promo and Slidely) were posted on a hacking forum. Promo attributed the breach to a vulnerability in an unnamed third-party service provider.
Data Points Exposed
5 verified field types
Email Address
Full Name
Gender
IP Address
Password High
Breach Impact
The exposure of emails, names, genders, IP addresses, and salted SHA-256 passwords for ~15 million users creates credential-stuffing and account-takeover risk (a reported ~1.4 million passwords were cracked) and targeted phishing. The third-party origin highlights vendor supply-chain risk.
Exploitation & Downstream Threats
• Credential stuffing and account takeover against reused passwords (~1.4M already cracked) | • Targeted phishing using exposed emails | • Account enrichment via name/gender/IP
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Reset any reused passwords and enable MFA on email first, then financial accounts.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping: cross-reference the exposed identifiers against broker-available data to size and prioritize the principal's wider footprint.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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