PayAsUGym 2016 Data Breach
Healthcare / Fitness
PayAsUGym 2016 Data Breach
A fitness service in the healthcare sector.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
34/100
Lower riskHigher risk
Moderate: notable exposure with meaningful misuse potential.
Data Sensitivity i
ElevatedExposed data raises the risk of fraud, targeting, and impersonation. Proactive steps are warranted.
400KRecords
2016Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Crucial data exposed
FinancialCredit Card
Breach Summary
In December 2016, an attacker breached PayAsUGym's website exposing over 400k customers' personal data. The data was consequently leaked publicly and broadly distributed via Twitter. The leaked data contained personal information including email addresses and passwords hashed using MD5 without a salt.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
400K records analyzed
About PayAsUGym
PayAsUGym is a fitness service in the healthcare sector.
Why They Hold Your Data
PayAsUGym is a fitness service in the healthcare sector. Services like this typically hold activity history, payment card data, email addresses, names, IP addresses, passwords, phone numbers, device/browser data through account registration and normal operations.
Recent Developments
The PayAsUGym dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
8 verified field types
Activity History
Credit Card Critical
Email Address
Full Name
IP Address
Password High
Phone Number
User Agent
Breach Impact
The exposure of credentials alongside personal data heightened account-takeover and reuse risk for PayAsUGym users and drew scrutiny of its data protection.
Exploitation & Downstream Threats
• Credential stuffing against reused passwords across other platforms | • Financial fraud using exposed financial profile data | • SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses
Principal Risk Advisory
What this means for a principal
A healthcare-linked breach: exposure ties a named individual to a provider relationship and, where clinical or insurance data is present, to conditions and treatment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Reset any reused passwords and enable MFA on email first, then financial accounts.
- Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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