OMGPOP 2013 Data Breach
Platform · Social gaming and casual multiplayer entertainment · Social gaming platform · Global
OMGPOP Social Gaming Platform Breach (2013): 7.1 Million User Accounts Including Passwords Exposed
social gaming platform; later acquired by Zynga
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
8/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
7.1MRecords
2013Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Breach Summary
In approximately 2013, OMGPOP (omgpop.com), the maker of Draw Something (formerly iminlikewithyou, later acquired by Zynga), suffered a data breach exposing over 7.1 million email addresses and plaintext passwords. The data surfaced publicly in 2019 as part of the hacker "Gnosticplayers" claim of ~218 million accounts across Zynga's game portfolio. Plaintext passwords make the credentials immediately usable for credential stuffing, and they continue to circulate in combolists.
Full threat analysis, exploitation vectors, and principal guidance below.
12 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
7.1M records analyzed
About OMGPOP
OMGPOP (omgpop.com) was a social/casual gaming company best known for the hit game Draw Something. Formerly "iminlikewithyou" (iilwy), it was acquired by Zynga in 2012.
Why They Hold Your Data
Social gaming platform built around casual multiplayer play, account-based participation, and socially connected entertainment. The likely data context includes user credentials, profile information, friend or social graph elements, and gameplay-linked account records.
Recent Developments
A ~2013-era OMGPOP dataset surfaced in 2019 when the hacker "Gnosticplayers" claimed access to ~218 million accounts across Zynga's portfolio. The OMGPOP portion (~7.1 million) contained email addresses and plaintext passwords. OMGPOP/Draw Something has since been largely wound down.
Data Points Exposed
2 verified field types
Email Address
Password High
Breach Impact
Because passwords were stored in plaintext, the exposure of ~7.1 million email/password pairs enables immediate credential-stuffing and account-takeover where users reused those passwords, plus targeted phishing. Old credentials continue to circulate in combolists.
Exploitation & Downstream Threats
• Immediate credential stuffing and account takeover (plaintext passwords) | • Targeted phishing using exposed emails | • Ongoing exposure via combolist circulation
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Reset any reused passwords and enable MFA on email first, then financial accounts.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping: cross-reference the exposed identifiers against broker-available data to size and prioritize the principal's wider footprint.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
G
Threat Actor: GnosticPlayersConfidence: Medium
Motivation: Financial
A prolific breach seller persona active around 2019 and associated with large batches of stolen account databases. Some modern reporting groups GnosticPlayers with the broader ShinyHunters data-theft ecosystem, but that relationship should be handled cautiously.
This breach is linked to the GnosticPlayers batches (2019) campaign (2019 related breaches tracked by ObscureIQ). See the full campaign analysis →
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