MediaWorks 2023 Data Breach
Media & News / Media
MediaWorks 2023 Data Breach
A zealand media company.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
12/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
163KRecords
2023Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Crucial data exposed
AddressPhysical address
Breach Summary
In March 2024, millions of rows of data from the New Zealand media company MediaWorks was publicly posted to a popular hacking forum. The incident exposed 163k unique email addresses provided by visitors who filled out online competitions and included names, physical addresses, phone numbers, dates of birth, genders and the responses to questions in the competition. Some victims of the breach subsequently received ransom demands requesting payment to have their data deleted.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
163K records analyzed
About MediaWorks
MediaWorks is a zealand media company.
Why They Hold Your Data
MediaWorks is a zealand media company. Services like this typically hold dates of birth, email addresses, gender, phone numbers, physical addresses through account registration and normal operations.
Recent Developments
The MediaWorks dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
5 verified field types
Date of Birth High
Email Address
Gender
Phone Number
Physical address High
Breach Impact
The exposure created downstream fraud and phishing risk for those affected and drew scrutiny of MediaWorks's data protection.
Exploitation & Downstream Threats
• SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal this is targeting-grade, not merely identity-theft-grade: the combination lets an adversary locate, impersonate, or pressure the principal with little additional work.
What You Should Do
- Treat the home address as exposed: review mail and package handling and physical-security routines, and brief household staff to verify unusual requests.
- Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
Protect Yourself
Check If You're Affected
Enter your email to check whether your data appears in this breach. We’ll send a 6-digit code to confirm it’s your address.
Get Free Breach Alerts
Be the first to know when new breaches are disclosed. Free forever — confirm your email with a 6-digit code.
High-Risk? Get an Exposure Audit
Executives, public figures, and high-visibility operators can receive tailored exposure intelligence and hardening guidance.
Request Consultation