Livpure 2020 Data Breach
Retail & Commerce / E-commerce
Livpure 2020 Data Breach
An indian retailer.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
19/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
270KRecords
2020Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Crucial data exposed
AddressPhysical address
Breach Summary
In August 2020, the Indian retailer Livpure suffered a data breach which exposed over 1 million customer purchases with 270 thousand unique email addresses. The data also included names, phone numbers, physical addresses and details of purchased items.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
270K records analyzed
About Livpure
Livpure is an indian retailer.
Why They Hold Your Data
Livpure is an indian retailer. Services like this typically hold email addresses, names, phone numbers, physical addresses, salutation, transaction history through account registration and normal operations.
Recent Developments
The Livpure dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
6 verified field types
Email Address
Full Name
Phone Number
Physical address High
Salutation
Transaction History
Breach Impact
The exposure created downstream fraud and phishing risk for those affected and drew scrutiny of Livpure's data protection.
Exploitation & Downstream Threats
• SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal this is targeting-grade, not merely identity-theft-grade: the combination lets an adversary locate, impersonate, or pressure the principal with little additional work.
What You Should Do
- Treat the home address as exposed: review mail and package handling and physical-security routines, and brief household staff to verify unusual requests.
- Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
Protect Yourself
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