Impact & Downstream Threats
This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
In August 2022, customer data of the Indian shopping site "LBB" (Little Black Book) was posted to a popular hacking forum. The data contained over 3M records with 39k unique email addresses alongside IP and physical addresses, names and device information with the most recent data dating back to early 2019. LBB advised they believe the data was exposed by a third party service and whilst it contained information they retain on their customers, it had also been enriched with additional data attributes.
About LBB
LBB is an organization whose data was exposed in this breach. The dataset has been verified by ObscureIQ intelligence and indexed across breach notification platforms.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 39K records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In February 2019, LBB experienced a data breach that exposed approximately 39K records containing personal information.
The exposed data includes fields such as email address, full name, ip address, physical address, user agent.
Approximately 39K records were affected based on current breach intelligence.
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ObscureIQ Advisory
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- A public-facing individual
- A high-profile executive
- A customer of LBB
- Or concerned about credential reuse
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