LBB 2019 Data Breach
Technology / Technology
LBB 2019 Data Breach
A technology service in the technology sector.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
8/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
39KRecords
2019Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Crucial data exposed
AddressPhysical address
Breach Summary
In August 2022, customer data of the Indian shopping site "LBB" (Little Black Book) was posted to a popular hacking forum. The data contained over 3M records with 39k unique email addresses alongside IP and physical addresses, names and device information with the most recent data dating back to early 2019. LBB advised they believe the data was exposed by a third party service and whilst it contained information they retain on their customers, it had also been enriched with additional data attributes.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
39K records analyzed
About LBB
LBB is a technology service in the technology sector.
Why They Hold Your Data
LBB is a technology service in the technology sector. Services like this typically hold email addresses, names, IP addresses, physical addresses, device/browser data through account registration and normal operations.
Recent Developments
The LBB dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
5 verified field types
Email Address
Full Name
IP Address
Physical address High
User Agent
Breach Impact
The exposure created downstream fraud and phishing risk for those affected and drew scrutiny of LBB's data protection.
Exploitation & Downstream Threats
• Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal this is targeting-grade, not merely identity-theft-grade: the combination lets an adversary locate, impersonate, or pressure the principal with little additional work.
What You Should Do
- Treat the home address as exposed: review mail and package handling and physical-security routines, and brief household staff to verify unusual requests.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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