Kering, the French luxury goods group behind Gucci, Balenciaga, Bottega Veneta, Saint Laurent, Brioni, and Alexander McQueen, was caught up in a broad supply chain attack targeting Salesforce, the customer relationship management platform used across Kering's retail operations. A threat actor group calling itself "Scattered LAPSUS$ Hunters" claimed responsibility and released a sample of the stolen data on October 3, 2025, announcing a full release scheduled for October 10. Kering was one of roughly 39 organizations listed on the group's dark web leak site as part of the same campaign. The breach affected an estimated 56.4 million customer records. The exposed data includes names, dates of birth, email addresses, phone numbers, and home addresses, along with Salesforce system metadata and purchase amount data. Because Kering's customer base skews heavily toward high-net-worth individuals, the combination of personal contact details and luxury purchase context makes this dataset particularly useful to fraudsters. Attackers can use it to craft convincing phishing messages, impersonate brand representatives, or target wealthy individuals for procurement fraud and social engineering schemes. Kering has not made detailed public statements about the scope of its exposure in this campaign. No regulatory actions or individual notifications have been confirmed as of the time of writing. Affected customers should be alert to unsolicited contact claiming to be from Gucci, Balenciaga, or other Kering brands, and treat any requests for payment details or account credentials with suspicion.

Luxury brand groups collect customer, employee, vendor, clienteling, and commerce records across multiple fashion and luxury houses, including contact, purchase, and operational data.

Kering has faced a challenging period for luxury goods demand, particularly at Gucci, its largest revenue contributor, which saw significant sales declines beginning in 2024. The company has brought in new creative leadership at Gucci and undertaken strategic repositioning efforts across the brand. Kering divested several assets and has been focused on margin and portfolio management amid softer global luxury demand.