Hulu 2025 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Hulu Streaming Service Breach (Salesforce, 2025): 94 Million Subscriber Email & Phone Records Exposed
Subscription streaming service.
Verified by ObscureIQ Intelligence
30/100Breach Risk Index
5Data Value
40Market Recency
206dSince Breach
Breach Intelligence Summary
Entity: Hulu · Actor: Scattered Lapsus$ Hunters · Sources: 2 references
Attack: Unknown
Profile: Platform · Video streaming and entertainment · Subscription streaming service · USA
Timeline: Breach (2025-10-10) · Indexed (Oct 03, 2025) · Year (2025)
Exposure: 94.2M records · 3 fields: Email Address, Full Name, Phone Number
Status: Reported
Executive Summary
Streaming platform Hulu was caught up in a wave of attacks targeting Salesforce, a widely used customer relationship management service, in 2025. A threat actor calling itself "Scattered LAPSUS$ Hunters" claimed responsibility for exfiltrating data through this third-party platform and released a sample of the stolen records on October 3, 2025, announcing a full release of the dataset for October 10. The breach affected approximately 94.2 million customer records. The exposed data includes full names and email addresses, along with internal marketing and account metadata such as brand association, consent flags, and system timestamps. While the dataset does not include passwords or financial information, the combination of names and emails is enough to enable targeted phishing campaigns, account takeover attempts, and impersonation fraud. The breach pathway through a third-party vendor means Hulu customers may have been exposed without any direct compromise of Hulu's own systems. No regulatory action or formal breach notification process has been publicly confirmed as of the time of reporting. Affected individuals should be alert to unsolicited emails claiming to be from Hulu or Disney, treat any requests to verify account details or reset credentials with caution, and monitor their inboxes for phishing attempts that reference their streaming subscription.
ObscureIQ assessment: Exposure enables account takeover, phishing, and profiling based on entertainment behavior. Viewing and household data can also reveal routines and family structure.
Breach Impact
The 2025 Hulu incident appears to have been part of the wider Salesforce-linked customer data theft and extortion wave rather than a uniquely documented Hulu-native platform compromise. Public breach reporting tied Hulu to a group of affected Salesforce customers whose data was allegedly exported and leaked by threat actors, which means the impact is best framed as downstream exposure of subscriber or business records through a third-party SaaS environment, creating risk for phishing, impersonation, fraud pretexting, and targeted follow-on abuse. �
About Hulu
Hulu is a U.S. subscription streaming platform focused on television, film, live TV, and general entertainment programming. It operates within Disney’s streaming ecosystem, but still functions as a distinct consumer brand built around on-demand viewing, ad-supported and premium subscription tiers, and bundled distribution with Disney+. �
Why They Hold Your Data
Streaming services collect user identity, subscription records, payment-adjacent data, device identifiers, viewing behavior, and household-linked account activity across entertainment platforms.
Recent Developments
Hulu’s recent trajectory has been defined by deeper integration into Disney’s broader streaming strategy. Disney announced in October 2025 that Hulu would become the global general entertainment brand on Disney+ internationally, replacing Star, and Hulu’s current 2026 release slate continues to be marketed through both Hulu and Hulu on Disney+ in the U.S. �
Data Points Exposed
3 verified field types
Email Address
Full Name High
Phone Number
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- SIM swapping, vishing & SMS phishing
Threat Actor: Scattered Lapsus$ Hunters
Scattered Lapsus$ Hunters
Unknown
Attribution and method are based on available breach intelligence. Reported attack vector: Unknown.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Hulu breach?▾
Streaming platform Hulu was caught up in a wave of attacks targeting Salesforce, a widely used customer relationship management service, in 2025. A threat actor calling itself "Scattered LAPSUS$ Hunters" claimed responsibility for exfiltrating data through this third-party platform and released a…
What data was exposed?▾
Verified fields include Email Address, Full Name, Phone Number.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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