Impact & Downstream Threats
This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.
- Identity verification bypass using name + date of birth combination
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
As this breach has been flagged as sensitive,
it is not publicly searchable. To see the exposure of email addresses in this
breach, sign in to your dashboard and review results for
About Hello Cake
Consumer wellness and sexual health products brand.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 23K records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In July 2025, Hello Cake experienced a data breach that exposed approximately 23K records containing personal information.
The exposed data includes fields such as date of birth, email address, full name, phone number, physical address.
Approximately 23K records were affected based on current breach intelligence.
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ObscureIQ Advisory
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- A public-facing individual
- A high-profile executive
- A customer of Hello Cake
- Or concerned about credential reuse
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