MODERATE SEVERITYFood Delivery

FreshMenu Data Breach

Verified by ObscureIQ Intelligence

5.5Severity
110KRecords
6Data Fields
2016Year

Impact & Downstream Threats

This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.

Primary downstream threats:
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure

Breach Intelligence

EntityFreshMenu
OrganizationPrivate Company • India
Breach DateJuly 2016
Disclosure43353.0
Records Exposed~110K
Attack VectorMisconfiguration
SourceHave I Been Pwned / ObscureIQ intelligence
StatusConfirmed

Executive Summary

In July 2016, the India-based food delivery service FreshMenu suffered a data breach. The incident exposed the personal data of over 110k customers and included their names, email addresses, phone numbers, home addresses and order histories. When advised of the incident, FreshMenu acknowledged being already aware of the breach but stated they had decided not to notify impacted customers.

About FreshMenu

Food delivery service in India.

Private CompanyIndiafreshmenu.com

Data Points Exposed

Verified fields in the released dataset:
Email addresses
Full names
Phone numbers
Physical addresses

Dark Web Verification

Status: Confirmed

  • Dataset containing approximately 110K records identified in breach intelligence sources.
  • The data is indexed and searchable across breach notification platforms.

Recommended Actions

⚠️ Do not assume this is low sensitivity.

Expect Targeted Phishing
Watch for emails referencing this breach. Verify communications through official channels.
Secure Email & Enable MFA
Email compromise is often the first pivot point. Enable multi-factor authentication.
Monitor Financial Accounts
Watch for unauthorized credit applications and suspicious activity.
Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.
Non-clients may request a breach impact review.

Frequently Asked Questions

What happened in the FreshMenu data breach?

In July 2016, FreshMenu experienced a data breach that exposed approximately 110K records containing personal information.

What data was exposed?

The exposed data includes fields such as device information, email address, full name, phone number, physical address.

How many records were affected?

Approximately 110K records were affected based on current breach intelligence.

Protect Yourself

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of FreshMenu
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

MisconfigurationFood DeliveryEmailPhoneAddress

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