Elanic 2018 Data Breach
Retail & Commerce / Fashion
Elanic 2018 Data Breach
An indian fashion marketplace.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
17/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
2.3MRecords
2018Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Breach Summary
In January 2020, the Indian fashion marketplace Elanic had 2.8M records with 2.3M unique email addresses posted publicly to a popular hacking forum. Elanic confirmed that they had "verified the data and it was pulled from one of our test servers where this data was exposed publicly" and that the data was "old" (the hacking forum reported it as being from 2016-2018). When asked about disclosure to impacted customers, Elanic advised that they had "decided to not have as such any communication and public disclosure".
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
2.3M records analyzed
About Elanic
Elanic is an indian fashion marketplace.
Why They Hold Your Data
Elanic is an indian fashion marketplace. Services like this typically hold email addresses, location data, usernames through account registration and normal operations.
Recent Developments
The Elanic dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
3 verified field types
Email Address
Geographic location
Username
Breach Impact
The exposure created downstream fraud and phishing risk for those affected and drew scrutiny of Elanic's data protection.
Exploitation & Downstream Threats
• Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping: cross-reference the exposed identifiers against broker-available data to size and prioritize the principal's wider footprint.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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