diet.com 2014 Data Breach
Media & News / Media
diet.com 2014 Data Breach
A media service in the media & news sector.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
17/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
123KRecords
2014Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Breach Summary
In August 2014, Diet.com experienced a data breach that exposed 123,179 user records, with email addresses being the most prominent piece of leaked data. While this incident didn't appear to be the result of a sophisticated cyberattack, many speculate that the compromised data may have been scraped from an insecure source or inadvertently exposed due to inadequate security measures.
Full threat analysis, exploitation vectors, and principal guidance below.
10 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
123K records analyzed
About diet.com
diet.com is a media service in the media & news sector.
Why They Hold Your Data
diet.com is a media service in the media & news sector. Services like this typically hold dates of birth, email addresses, names, IP addresses, lifestyle habits, passwords, physical and lifestyle profile, usernames through account registration and normal operations.
Recent Developments
The diet.com dataset circulated publicly; treat as part of the standing exposure landscape.
Data Points Exposed
8 verified field types
Date of Birth High
Email Address
Full Name
IP Address
Lifestyle Habits
Password High
Physical And Lifestyle Profile
Username
Breach Impact
The exposure of credentials alongside personal data heightened account-takeover and reuse risk for diet.com users and drew scrutiny of its data protection.
Exploitation & Downstream Threats
• Credential stuffing against reused passwords across other platforms | • Identity verification bypass using name + date of birth combination | • Targeted phishing campaigns using exposed email addresses
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Reset any reused passwords and enable MFA on email first, then financial accounts.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping: cross-reference the exposed identifiers against broker-available data to size and prioritize the principal's wider footprint.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
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