HIGH SEVERITYData Broker

DemandScience Data Breach

DemandScience B2B Lead Intelligence Breach (2024): 132M Professional Contact Records Exposed

B2B lead intelligence and marketing data provider (formerly Pure Incubation)

Verified by ObscureIQ Intelligence

7.5Severity
132.7MRecords
9Fields
2024Year

ObscureIQ Breach Intelligence Scores
2.5
Breach Risk Index
10
Data Value
25
Market Recency
527
days
Since Breach

Risk Interpretation

High risk because the data is already normalized for targeting. Exposure enables spearphishing, executive targeting, business impersonation, and BEC-style attacks.

🎯 Impact & Downstream Threats

The 2024 breach highlighted the scale and downstream risk of brokered B2B contact intelligence. HIBP says the exposed corpus was later attributed to a leak from a decommissioned legacy system and consisted largely of business contact data aggregated from public sources, including about 122 million unique corporate email addresses along with names, phone numbers, physical addresses, employers, and job titles. Even though much of the data was framed as public-source business information, packaging

Primary downstream threats:
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure
  • Employment-based social engineering using job and employer data
  • Social media account targeting and impersonation

🔓 Threat Vectors

Phishing, credential stuffing & account takeover
Business Email Compromise seeding
Name-based social engineering
Geolocation & account flagging
Vishing & authority impersonation
SIM swapping, vishing & SMS phishing
Physical stalking, mail fraud & identity verification
Home targeting, stalking & physical threat
Account impersonation & social graph harvesting

📋 Breach Intelligence

EntityDemandScience
Organization • USA
Breach Date2024-02-28
DBC Added2024-11-16
Added Date2024-11-16
Records~132.7M (132,718,955 records)
Attack VectorUnknown
Data SubjectsThird_Party
Breach PathwayDirect
SourceHave I Been Pwned / DataBreach.com / ObscureIQ
SensitivityStandard
Breach ID380;381
StatusConfirmed

📝 Executive Summary

DemandScience, a B2B data and revenue marketing company, suffered a breach affecting 132.7 million records when a large corpus of its data appeared for sale on a hacking forum. The breach was later attributed to a leak from a decommissioned legacy system. DemandScience aggregates business contact information to help enterprise sales and marketing teams identify and reach buyers, which is why consumer data ended up in its systems without any direct relationship between the company and the individuals affected. The exposed data included roughly 122 million unique corporate email addresses, along with names, phone numbers, physical addresses, employer details, job titles, and LinkedIn profile links. Although much of this information was drawn from public sources, the breach packaged it into a clean, normalized dataset that is far more useful to attackers than scattered public records. That combination makes it well-suited for spearphishing, business email compromise, and executive impersonation campaigns targeting both individuals and the organizations they work for. No regulatory actions or notifications have been publicly reported in connection with this breach. Because affected individuals likely had no prior awareness that DemandScience held their data, many will not know to take precautions. People whose information was exposed should be alert to unsolicited contact that references their employer, job title, or workplace details, as attackers can use this data to craft convincing, targeted messages.

🏢 About DemandScience

DemandScience is a B2B revenue marketing and data company that sells buyer intelligence, contact data, intent signals, campaign execution, and related go-to-market services to enterprise sales and marketing teams. Its business is built around helping customers identify, score, and reach business buyers through a mix of data assets, software, and managed services.

Data Broker | B2B contact data aggregation and sales intelligence | B2B lead intelligence and marketing data provider | USA
USAdemandscience.com

🗂 Why They Hold Your Data

B2B lead-intelligence providers aggregate business contact records, company profiles, job titles, emails, phone numbers, and intent-linked marketing data across sales and outreach workflows.

📰 Recent Developments

DemandScience remains an active growth-stage player in the B2B data and revenue-marketing market, and its recent public activity points to expansion rather than retrenchment. In 2025 it announced the acquisitions of Bound and DemandJump, said it had returned to growth, added a new CFO, and in 2026 announced additional leadership hires tied to AI-driven precision performance marketing.

🔍 Data Points Exposed

9 verified field types:
IP Address
Email
Phone Number
Name
Home Address;Email
Employers
Job titles
Names
Phone numbers
Physical addresses
Social media profiles

Exposure Categories

LocationPHYS ADDR
EmploymentEMPLOYER | JOB INFO

Canonical Fields

email_address, employer, full_name, ip_address, job_information:job_title, phone_number, physical_address, physical_address:home, social_media_profile

🌐 Dark Web Verification

Confirmed

🛡 Recommended Actions

⚠️ Do not assume this is low sensitivity.

1Freeze Your Credit
Place a credit freeze with Equifax, Experian, and TransUnion.
2Expect Targeted Phishing
Watch for emails referencing this breach. Verify through official channels.
3Enable MFA Everywhere
Enable multi-factor authentication on all accounts.
4Monitor Accounts
Watch for unauthorized activity on financial and personal accounts.
5Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.

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ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of DemandScience
  • Or concerned about credential reuse
Services
AuditsWipesThreat MonitoringTraining

Classification Tags

EmailPhoneAddress

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