Impact & Downstream Threats
This breach carries critical risk due to the nature of exposed data fields and the scale of affected records.
- Financial fraud using exposed financial profile data
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Breach Intelligence
Executive Summary
In April 2024, 15M records from the online florist Blooms Today were listed for sale on a popular hacking forum. The most recent data in the breach corpus was from November 2023 and appeared alongside 3.2M unique email addresses, names, phone numbers physical addresses and partial credit card data (card type, 4 digits of the number and expiry date). The breach did not expose sufficient card data to make purchases. Blooms Today did not respond when contacted about the incident.
About Blooms Today
Online flower delivery service.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 3.2M records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In November 2023, Blooms Today experienced a data breach that exposed approximately 3.2M records containing personal information.
The exposed data includes fields such as credit card:partial, email address, full name, phone number, physical address.
Approximately 3.2M records were affected based on current breach intelligence.
Protect Yourself
Check If You’re Affected
Enter your email to check if your data appears in this breach.
Get Free Breach Alerts
Be the first to know when new breaches are disclosed.
High-Risk? Get an Exposure Audit
Full-spectrum exposure audits for executives and public figures.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Blooms Today
- Or concerned about credential reuse
Powered by the ObscureIQ Breach Intelligence Database
© 2026 ObscureIQ · All Rights Reserved · Data Licensing
Latest from ObscureIQ
What Is Credit Monitoring? And Do I Want It? (Answer: Not Really)
Lock Down Browsers. Wipe Employee Footprints. Win Breach Wars.
Sextortion Spam