ApexSMS 2019 Data Breach
ObscureIQ Breach Intelligence
Moderate SeverityWebsite / service breach
ApexSMS SMS Spam Operation Exposure (2019): 88 Million Consumer Records Including Phone Numbers & Home Address Left in Open Database
SMS spam marketing operation (illegal bulk SMS distributor)
Verified by ObscureIQ Intelligence
43/100Breach Risk Index
15Data Value
25Market Recency
551dSince Breach
Breach Intelligence Summary
Entity: ApexSMS · Actor: Unknown · Sources: 6 references
Attack: Database Exposure
Profile: Malware / Spam Infrastructure · SMS spam operations and lead targeting · SMS spam operation dataset · Global
Timeline: Breach (2019-04-15) · Indexed (Jan 03, 2025) · Year (2019)
Exposure: 88.4M records · 8 fields: Email Address, Full Name, Gender, Geographic Location, IP Address, Phone Number, Physical Address, Telecom Carrier
Status: Confirmed
Executive Summary
ApexSMS (also branded RocketText and Mobile Drip) was an SMS/text-message marketing operation that left a large marketing-lead database exposed around 2019. The set contained on the order of 88 million records (roughly 80 million leads; about 23 million unique email addresses) including names, email addresses, phone numbers with mobile carrier, home addresses, geographic data, IP addresses, genders, and ethnicities. Consumers in the set generally had no direct relationship with the operator.
ObscureIQ assessment: High risk of smishing, phone-based fraud, and mass-targeted scam campaigns. Phone-linked targeting data is especially valuable because it supports direct mobile abuse.
Breach Impact
Beyond spam and smishing, inclusion of ethnicity alongside identity, contact, and location data enables discriminatory targeting and detailed profiling of consumers who never knowingly engaged with the service.
About ApexSMS
SMS spam marketing operation (illegal bulk SMS distributor)
Why They Hold Your Data
SMS spam-operation datasets aggregate phone numbers, campaign data, lead-targeting records, and messaging infrastructure information tied to text-based outreach abuse.
Data Points Exposed
8 verified field types
Email Address
Full Name High
Gender
Geographic Location
IP Address
Phone Number
Physical Address High
Telecom Carrier
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Profile enrichment
- Pattern-of-life analysis & physical surveillance
- Geolocation & account flagging
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
- Home targeting, stalking & physical threat
- Carrier impersonation
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the ApexSMS breach?▾
ApexSMS (also branded RocketText and Mobile Drip) was an SMS/text-message marketing operation that left a large marketing-lead database exposed around 2019. The set contained on the order of 88 million records (roughly 80 million leads; about 23 million unique email addresses) including names,…
What data was exposed?▾
Verified fields include Email Address, Full Name, Gender, Geographic Location, IP Address, Phone Number, Physical Address, Telecom Carrier.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
Breach Index
Cross-source
9ghz
Cross-source
DataViper.io
Cross-source
Dehashed
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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