Adidas 2025 Data Breach
Company · Athletic apparel and footwear manufacturing · Retail + direct-to-consumer brand · Global
Adidas Sportswear Brand Breach (Salesforce, 2025): 20 Million Customer Email & Phone Records Exposed
Global sportswear manufacturer and retailer.
Confirmed · ObscureIQ Intelligence
Breach Risk Index i
30/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
StandardExposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
20.2MRecords
2025Year
The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.
Breach Summary
In 2025, Adidas customer data held in its Salesforce CRM was stolen as part of the broad ShinyHunters / Scattered Lapsus$ Hunters campaign. Attackers used voice phishing to trick employees into authorizing a malicious OAuth application, then exfiltrated Salesforce "Accounts" and "Contacts" data. The exposed Adidas set (about 20.2 million records) consisted of email addresses and phone numbers.
Full threat analysis, exploitation vectors, and principal guidance below.
12 additional sections · verified field analysis · defensive doctrine
Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…
20.2M records analyzed
About Adidas
Adidas is a global sportswear and athletic-footwear manufacturer and retailer with a large direct-to-consumer customer base.
Why They Hold Your Data
Athletic brands collect customer identity, contact details, addresses, order histories, loyalty records, payment-adjacent data, and marketing-engagement activity across retail ecosystems.
Recent Developments
Adidas was named among the companies whose Salesforce CRM data was stolen in the 2025 ShinyHunters / Scattered Lapsus$ Hunters campaign.
Data Points Exposed
2 verified field types
Email Address
Phone Number
Breach Impact
The contact data supports spam, smishing, and phishing targeting; inclusion in the wider campaign means the same actor holds similar data on dozens of other major brands.
Exploitation & Downstream Threats
• SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses
Principal Risk Advisory
What this means for a principal
A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.
What You Should Do
- Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
- Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.
How ObscureIQ Can Help
- Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
- Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
- ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).
SL
Threat Actor: Scattered Lapsus$ HuntersConfidence: Medium-High
Motivation: Financial, notoriety, extortion
A 2025 claimed fusion of Scattered Spider, LAPSUS$, and ShinyHunters branding. It used Telegram and forum channels for threats, leak theatrics, and extortion pressure.
This breach is linked to the ShinyHunters / Scattered Lapsus$ Hunters - Salesforce (2025-26) campaign. See the full campaign analysis →
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