Adidas 2025 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Adidas Sportswear Brand Breach (Salesforce, 2025): 20 Million Customer Email & Phone Records Exposed
Global sportswear manufacturer and retailer.
Verified by ObscureIQ Intelligence
30/100Breach Risk Index
5Data Value
40Market Recency
271dSince Breach
Breach Intelligence Summary
Entity: Adidas · Actor: Scattered Lapsus$ Hunters · Sources: 2 references
Attack: Credential Theft
Profile: Company · Athletic apparel and footwear manufacturing · Retail + direct-to-consumer brand · Global
Timeline: Breach (2025-10-10) · Indexed (Oct 03, 2025) · Year (2025)
Exposure: 20.2M records · 2 fields: Email Address, Phone Number
Status: Confirmed
Executive Summary
In 2025, Adidas customer data held in its Salesforce CRM was stolen as part of the broad ShinyHunters / Scattered Lapsus$ Hunters campaign. Attackers used voice phishing to trick employees into authorizing a malicious OAuth application, then exfiltrated Salesforce "Accounts" and "Contacts" data. The exposed Adidas set (about 20.2 million records) consisted of email addresses and phone numbers.
ObscureIQ assessment: Exposure enables phishing, order fraud, account takeover, and delivery scams. Large global customer bases make the data highly useful for broad and targeted social engineering.
Breach Impact
The contact data supports spam, smishing, and phishing targeting; inclusion in the wider campaign means the same actor holds similar data on dozens of other major brands.
About Adidas
Adidas is a global sportswear and athletic-footwear manufacturer and retailer with a large direct-to-consumer customer base.
Why They Hold Your Data
Athletic brands collect customer identity, contact details, addresses, order histories, loyalty records, payment-adjacent data, and marketing-engagement activity across retail ecosystems.
Recent Developments
Adidas was named among the companies whose Salesforce CRM data was stolen in the 2025 ShinyHunters / Scattered Lapsus$ Hunters campaign.
Data Points Exposed
2 verified field types
Email Address
Phone Number
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Moderate
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
Threat vectors:
- Phishing, credential stuffing & account takeover
- SIM swapping, vishing & SMS phishing
Threat Actor: Scattered Lapsus$ Hunters
Scattered Lapsus$ Hunters
Credential Theft
Attribution and method are based on available breach intelligence. Reported attack vector: Credential Theft.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Adidas breach?▾
In 2025, Adidas customer data held in its Salesforce CRM was stolen as part of the broad ShinyHunters / Scattered Lapsus$ Hunters campaign. Attackers used voice phishing to trick employees into authorizing a malicious OAuth application, then exfiltrated Salesforce "Accounts" and "Contacts" data.…
What data was exposed?▾
Verified fields include Email Address, Phone Number.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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