Instacart Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: Instacart · Actor: LAPSUS$ · Source: DataBreach.com / ObscureIQ intelligence
Attack: Data Exfiltration via Under investigation
Timeline: Breach (Oct, 2025) · Reported (Oct, 2025) · Leak (10/3/25)
Exposure: 39.3M+ records · Email, Phone Number
Status: Confirmed · Risk: Low (Phishing / SIM swap)
Summary
The incident is one of several breaches affecting Salesforce in 2025. A group calling itself “Scattered LAPSUS$ Hunters” released a limited sample of the stolen database on October 3 2025. The records have since been indexed and anonymized in our search engine. According to the attackers the full dataset is scheduled for release on October 10 2025.
Data found in hackers’ sample – 🧍 Personal Information
Full name – ✅ Has data First name – ✅ Has data Last name – ✅ Has data Middle name – ⛔ Empty Gender identity – ⛔ Empty Pronouns – ⛔ Empty Birthdate – ⛔ Empty
📧 , Contact Information
Email address – ✅ Has data Phone number – ✅ Has data Mobile phone number – ✅ Has data Home phone – ⛔ Empty Assistant name / phone – ⛔ Empty Do-not-call flag – ✅ Has data (false across all rows) Alternate address or secondary phone – ⛔ Empty
🏠 , Address / Location Data
Mailing city – ✅ Has data Mailing state – ✅ Has data Mailing postal code – ✅ Has data Mailing street – ✅ Has data Mailing country – ✅ Has data Other address fields – ⛔ Empty Warehouse / region / zone fields – ✅ Has data (e.g. “Jacksonville” “Los Angeles”)
💳 , Account & Shopper Data
Account number – ⛔ Empty Account type – ✅ Has data (“Consumer”) Shopper account status – ✅ Has data Shopper region and country – ✅ Has data Shopper ID – ✅ Has data Shopper affiliation type – ✅ Has data Current subscription – ✅ Has data Shopper app version – ✅ Has data (“iOS” “Android”) Employee flag – ✅ Has data (false) Loyalty card flag – ✅ Has data (false) Fraudulent flag – ✅ Has data (false) Litigation flag – ✅ Has data (false)
💬 Marketing Fraud & Communications
Appeasement / refund flags – ⛔ Empty Opt-out of email or fax – ✅ Has data (false) VIP customer flag – ✅ Has data (false) Bulk email / automated response – ⛔ Empty Default language – ✅ Has data (“en_US”)
Record ID – ✅ Has data Created date – ✅ Has data Last modified date – ✅ Has data SystemModstamp – ✅ Has data Owner ID – ✅ Has data Record type ID – ✅ Has data Region / zone name – ✅ Has data IsDeleted / IsPersonAccount flags – ✅ Has data (false) Account owner email – ✅ Has data, Account owner name – ✅ Has data
About Instacart
Instacart is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with Instacart in any capacity, your data may be included in this breach.
Threat Actor: LAPSUS$
This breach has been attributed to LAPSUS$. The group is known for data theft campaigns targeting organizations through various intrusion methods.
- Under investigation
Breach Exploitation Status
Low
Status
Unknown
Possible
Unknown
Unknown
Unknown
1–3 years
Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 39.3M+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries low risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing Instacart accounts or services
- SIM-swap attempts where phone numbers are present
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
Instacart account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Oct, 2025, Instacart experienced a data breach that resulted in the exposure of approximately 39.3M+ records containing personal information.
The exposed data includes Email, Phone Number.
Approximately 39.3M+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been reported across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with Instacart, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
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Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Instacart
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.