DATA EXPOSURE INCIDENT

Hulu Data Breach


Status: Confirmed

94.2M+Records
Oct, 2025Breach
10/3/25Data Posted
5/10Severity
LowThreat Level

Breach Intelligence Summary


Entity: Hulu · Actor: LAPSUS$ · Source: DataBreach.com / ObscureIQ intelligence

Attack: Data Exfiltration via Under investigation

Timeline: Breach (Oct, 2025) · Reported (Oct, 2025) · Leak (10/3/25)

Exposure: 94.2M+ records · Email, Phone Number, Name

Status: Confirmed · Risk: Low (Phishing / SIM swap)

Summary

The incident is one of several breaches affecting Salesforce in 2025. A group calling itself “Scattered LAPSUS$ Hunters” released a limited sample of the stolen database on October 3 2025. The records have since been indexed and anonymized in our search engine. According to the attackers the full dataset is scheduled for release on October 10 2025.

Data found in hackers’ sample – 🧍 Personal Information

Full name – ✅ Empty Age – ⛔ Empty Gender – ⛔ Empty, Nickname / title / suffix – ⛔ Empty

📧 , Contact Information

Email address – ✅ Has data Social email – ⛔ Empty Mobile phone number – ⛔ Empty Work / other phone number – ⛔ Empty Mailing address city state, postal code – ⛔ Empty

💬 , Marketing & Account Info

Brand – ✅ Has data (e.g. streaming brand name) Contact source – ⛔ Empty Department – ⛔ Empty Devices used – ⛔ Empty Duplicate social contact flag – ✅ Has data (false) Net Promoter Score – ⛔ Empty, Subscriber type / ID – ⛔ Empty

Created date – ✅ Has data System timestamp – ✅ Has data Created by ID – ⛔ Empty Owner ID – ⛔ Empty Modified date / user – ⛔ Empty, Priority record flag – ⛔ Empty

💳 , Consent & Marketing Flags

Opt-out of mobile marketing – ✅ Has data (false) Mobile country code – ✅ Has data (“US”) Email bounced fields – ⛔ Empty

📚 , Learning / Behavioral Data (LearnUpon)

All LearnUpon course fields (enrolled completed passed, etc.) – ⛔ Empty

🪪 , Identification Data

Account ID – ⛔ Empty External ID – ⛔ Empty Master record ID – ⛔ Empty, User ID – ⛔ Empty

About Hulu

Hulu is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.

If you have interacted with Hulu in any capacity, your data may be included in this breach.

Threat Actor: LAPSUS$

This breach has been attributed to LAPSUS$. The group is known for data theft campaigns targeting organizations through various intrusion methods.

Reported or suspected access method:
  • Under investigation

Breach Exploitation Status

Threat Activity:
Low
Signal
Status
Dark web marketplace listings
Unknown
Credential stuffing list overlap
Possible
Phishing campaign relevance
Unknown
Ransomware affiliate crossover
Unknown
Law enforcement investigation visibility
Unknown

Data Longevity:
1–3 years

Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.

Data Points Exposed

Data observed in the leaked dataset:
Email
Phone Number
Name
Not confirmed in dataset:
Passwords (plaintext)
Social Security Numbers
Payment card data

Dark Web Verification

Status: Confirmed

  • Dataset containing approximately 94.2M+ records has been identified in breach intelligence sources.
  • The data is indexed and searchable across breach notification platforms.

Impact

This breach carries low risk due to the nature of exposed data fields and the scale of affected records.

Primary downstream threats include:
  • Targeted phishing referencing Hulu accounts or services
  • SIM-swap attempts where phone numbers are present
  • Data broker enrichment and resale

Recommendations for Impacted Individuals

If you believe your information may be included:

Check Your Exposure
If you are an ObscureIQ client, this breach has been indexed into your exposure profile.
Non-clients may request a breach impact review.
Expect Targeted Phishing
Watch for messages referencing:
Hulu account updates
Password reset requests
Verify directly through official channels.
Secure Your Email and MFA
Enable MFA immediately on email first, then financial platforms.
Email compromise is often the first pivot point.
Rotate Reused Passwords
Change any credentials shared with your Hulu account across other services.
Monitor Financial Accounts
Monitor accounts associated with your exposed email for unauthorized activity.
Suppress Personal Data
Remove exposed addresses, phone numbers, and enrichment data from broker networks and search engines.

Frequently Asked Questions

What happened in the Hulu data breach?

In Oct, 2025, Hulu experienced a data breach that resulted in the exposure of approximately 94.2M+ records containing personal information.

What data was exposed in the Hulu breach?

The exposed data includes Email, Phone Number, Name.

How many records were affected in the Hulu breach?

Approximately 94.2M+ records were affected based on current breach intelligence.

Is the Hulu breach confirmed?

Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.

Is the Hulu breach data being used by criminals?

Data circulation has been reported across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.

What should I do if I was affected by the Hulu breach?

Rotate passwords associated with Hulu, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.

Protect Yourself

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High-Risk? Get an Exposure Audit

Executives, public figures, and high-net-worth individuals face elevated risk. Our team provides full-spectrum exposure audits and threat monitoring.

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Corporate Accountability

Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.

Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.

ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of Hulu
  • Or simply concerned about credential reuse

We can confirm whether your information is circulating and evaluate downstream threat vectors.

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Classification Tags

Data Exfiltration
Email
Phone