Hulu Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: Hulu · Actor: LAPSUS$ · Source: DataBreach.com / ObscureIQ intelligence
Attack: Data Exfiltration via Under investigation
Timeline: Breach (Oct, 2025) · Reported (Oct, 2025) · Leak (10/3/25)
Exposure: 94.2M+ records · Email, Phone Number, Name
Status: Confirmed · Risk: Low (Phishing / SIM swap)
Summary
The incident is one of several breaches affecting Salesforce in 2025. A group calling itself “Scattered LAPSUS$ Hunters” released a limited sample of the stolen database on October 3 2025. The records have since been indexed and anonymized in our search engine. According to the attackers the full dataset is scheduled for release on October 10 2025.
Data found in hackers’ sample – 🧍 Personal Information
Full name – ✅ Empty Age – ⛔ Empty Gender – ⛔ Empty, Nickname / title / suffix – ⛔ Empty
📧 , Contact Information
Email address – ✅ Has data Social email – ⛔ Empty Mobile phone number – ⛔ Empty Work / other phone number – ⛔ Empty Mailing address city state, postal code – ⛔ Empty
💬 , Marketing & Account Info
Brand – ✅ Has data (e.g. streaming brand name) Contact source – ⛔ Empty Department – ⛔ Empty Devices used – ⛔ Empty Duplicate social contact flag – ✅ Has data (false) Net Promoter Score – ⛔ Empty, Subscriber type / ID – ⛔ Empty
Created date – ✅ Has data System timestamp – ✅ Has data Created by ID – ⛔ Empty Owner ID – ⛔ Empty Modified date / user – ⛔ Empty, Priority record flag – ⛔ Empty
💳 , Consent & Marketing Flags
Opt-out of mobile marketing – ✅ Has data (false) Mobile country code – ✅ Has data (“US”) Email bounced fields – ⛔ Empty
📚 , Learning / Behavioral Data (LearnUpon)
All LearnUpon course fields (enrolled completed passed, etc.) – ⛔ Empty
🪪 , Identification Data
Account ID – ⛔ Empty External ID – ⛔ Empty Master record ID – ⛔ Empty, User ID – ⛔ Empty
About Hulu
Hulu is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with Hulu in any capacity, your data may be included in this breach.
Threat Actor: LAPSUS$
This breach has been attributed to LAPSUS$. The group is known for data theft campaigns targeting organizations through various intrusion methods.
- Under investigation
Breach Exploitation Status
Low
Status
Unknown
Possible
Unknown
Unknown
Unknown
1–3 years
Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 94.2M+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries low risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing Hulu accounts or services
- SIM-swap attempts where phone numbers are present
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
Hulu account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Oct, 2025, Hulu experienced a data breach that resulted in the exposure of approximately 94.2M+ records containing personal information.
The exposed data includes Email, Phone Number, Name.
Approximately 94.2M+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been reported across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with Hulu, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
Protect Yourself
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High-Risk? Get an Exposure Audit
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Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Hulu
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.
