Hello Cake Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: Hello Cake · Actor: Unknown · Source: Have I Been Pwned / ObscureIQ intelligence
Attack: Data Exfiltration via Under investigation
Timeline: Breach (Jul, 2025) · Reported (Oct, 2025) · Leak (10/15/25)
Exposure: 23K+ records · Dates of birth, Email, Names, Phone numbers, Physical addresses, Purchases
Status: Confirmed · Risk: Moderate (Phishing / SIM swap)
Summary
In July 2025 the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names phone numbers physical addresses dates of birth and purchases. As this breach has been flagged as sensitive it is not publicly searchable. To see the exposure of email addresses in this breach sign in to your dashboard and review results for your email address in the “Breaches” section under “Personal”, or search any domains you control in the “Domains” section under “Business”.
About Hello Cake
Hello Cake is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with Hello Cake in any capacity, your data may be included in this breach.
Threat Actor: Unknown
The threat actor responsible for this breach has not been publicly identified or confirmed at this time.
- Under investigation
Breach Exploitation Status
Moderate
Status
Detected
Possible
Possible
Unknown
Unknown
5+ years (high persistence)
Dates of birth are permanent and addresses change slowly. Combined with other fields, this data sustains long-tail targeting risk.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 23K+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing Hello Cake accounts or services
- SIM-swap attempts where phone numbers are present
- Physical mail scams and address-based identity verification fraud
- Age/DOB used to bypass identity verification questions
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
Hello Cake account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Jul, 2025, Hello Cake experienced a data breach that resulted in the exposure of approximately 23K+ records containing personal information.
The exposed data includes Dates of birth, Email, Names, Phone numbers, Physical addresses, Purchases.
Approximately 23K+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been detected across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with Hello Cake, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
Protect Yourself
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Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Hello Cake
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.