Adidas Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: Adidas · Actor: LAPSUS$ · Source: DataBreach.com / ObscureIQ intelligence
Attack: Data Exfiltration via Under investigation
Timeline: Breach (Oct, 2025) · Reported (Oct, 2025) · Leak (10/3/25)
Exposure: 20.2M+ records · Email, Phone Number
Status: Confirmed · Risk: Low (Phishing / SIM swap)
Summary
The incident is one of several breaches affecting Salesforce in 2025. A group calling itself “Scattered LAPSUS$ Hunters” released a limited sample of the stolen database on October 3 2025. The records have since been indexed and anonymized in our search engine. According to the attackers the full dataset is scheduled for release on October 10 2025.
Data found in hackers’ sample – 🧍 Personal Information
Full name – ✅ Present Title / salutation – ✅ Present Gender – ⛔ Empty Birthdate – ⛔ Empty Nationality – ⛔ Empty
📧 , Contact Information
Email address – ⛔ Empty Home phone number – ✅ Present Mobile phone number – ⛔ Empty Mailing address (street city state postal code country) – ✅ Present Country – ✅ Present Postal code – ✅ Present City / state – ✅ Present
🏢 , Account / CRM Data
Contact ID – ✅ Present Account ID – ✅ Present Record type – ✅ Present Customer market – ✅ Present Customer source ID – ✅ Present Language – ✅ Present Legacy creation / modification timestamps – ✅ Present Migration date – ✅ Present Batch ID – ✅ Present Currency code – ✅ Present Legacy state / country code – ✅ Present, Total purged cases – ✅ Present
💬 , Marketing & Communication
Mobile country code – ✅ Present SMS marketing market – ⛔ Empty Preferred contact methods – ⛔ Empty, Marketing opt-in / out flags – ⛔ Empty
Created date – ✅ Present Last modified date – ✅ Present Created by / modified by IDs – ✅ Present SystemModstamp – ✅ Present Photo URL – ✅ Present IsDeleted flag – ✅ Present Owner ID – ✅ Present, Migration metadata – ✅ Present
About Adidas
Adidas is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with Adidas in any capacity, your data may be included in this breach.
Threat Actor: LAPSUS$
This breach has been attributed to LAPSUS$. The group is known for data theft campaigns targeting organizations through various intrusion methods.
- Under investigation
Breach Exploitation Status
Low
Status
Unknown
Possible
Unknown
Unknown
Unknown
1–3 years
Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 20.2M+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries low risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing Adidas accounts or services
- SIM-swap attempts where phone numbers are present
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
Adidas account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Oct, 2025, Adidas experienced a data breach that resulted in the exposure of approximately 20.2M+ records containing personal information.
The exposed data includes Email, Phone Number.
Approximately 20.2M+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been reported across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with Adidas, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
Protect Yourself
Check If You’re Affected
Enter your email to check if your data appears in this breach.
Get Free Breach Alerts
Be the first to know when new breaches are disclosed. Free forever.
High-Risk? Get an Exposure Audit
Executives, public figures, and high-net-worth individuals face elevated risk. Our team provides full-spectrum exposure audits and threat monitoring.
Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Adidas
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.