Coupon Mom / Armor Games Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: Coupon Mom / Armor Games · Actor: Unknown · Source: Have I Been Pwned / ObscureIQ intelligence
Attack: Data Exfiltration via Under investigation
Timeline: Breach (Feb, 2014) · Reported (Nov, 2017) · Leak (11/9/17)
Exposure: 11M+ records · Email, Passwords
Status: Confirmed · Risk: Moderate (Account takeover)
Summary
In 2014 a file allegedly containing data hacked from Coupon Mom was created and included 11 million email addresses and plain text passwords. On further investigation the file was also found to contain data indicating it had been sourced from Armor Games. Subsequent verification with HIBP subscribers confirmed the passwords had previously been used and many subscribers had used either Coupon Mom or Armor Games in the past. On disclosure to both organisations, each found that the data did not represent their entire customer base and possibly includes records from other sources with common subscribers. The breach has subsequently been flagged as “unverified” as the source cannot be emphatically proven. In July 2020, the data was also found to contain BeerAdvocate accounts sourced from a previously unknown breach.
About Coupon Mom / Armor Games
Coupon Mom / Armor Games is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with Coupon Mom / Armor Games in any capacity, your data may be included in this breach.
Threat Actor: Unknown
The threat actor responsible for this breach has not been publicly identified or confirmed at this time.
- Under investigation
Breach Exploitation Status
Moderate
Status
Detected
Detected
Possible
Unknown
Unknown
1–3 years
Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 11M+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing Coupon Mom / Armor Games accounts or services
- Credential stuffing against accounts sharing the same password
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
Coupon Mom / Armor Games account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Feb, 2014, Coupon Mom / Armor Games experienced a data breach that resulted in the exposure of approximately 11M+ records containing personal information.
The exposed data includes Email, Passwords.
Approximately 11M+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been detected across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with Coupon Mom / Armor Games, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
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Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Coupon Mom / Armor Games
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.