Promo Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: Promo · Actor: Unknown · Source: DataBreach.com / ObscureIQ intelligence
Attack: Vulnerability Exploitation via Vulnerability exploitation
Timeline: Breach (Jun, 2020) · Reported (Jul, 2020) · Leak (Jul, 2020)
Exposure: 21.8M+ records · Email, Genders, IP addresses, Name, Names, Passwords
Status: Confirmed · Risk: Moderate (Account takeover)
Summary
In June 2020 Promo.com an Israeli-based video creation platform experienced a significant data breach that exposed the personal information of millions of users. The breach was attributed to a vulnerability in a third-party service utilized by Promo.com leading to unauthorized access to user data. The compromised information encompassed first and last names email addresses IP addresses approximate user locations based on IP data gender and passwords that were encrypted hashed and salted. Despite these security measures there remained a possibility that the passwords could be decoded. Reports on the scale of the breach varied with estimates indicating that between 14.6 million and 23 million user accounts were affected. The breach was publicly disclosed on July 21 2020, when Promo.com became aware of the security vulnerability and initiated an internal investigation to assess the impact.
About Promo
Promo is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with Promo in any capacity, your data may be included in this breach.
Threat Actor: Unknown
The threat actor responsible for this breach has not been publicly identified or confirmed at this time.
- Vulnerability exploitation
Breach Exploitation Status
Moderate
Status
Detected
Detected
Possible
Unknown
Unknown
1–3 years
Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 21.8M+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries moderate risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing Promo accounts or services
- Credential stuffing against accounts sharing the same password
- Physical mail scams and address-based identity verification fraud
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
Promo account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Jun, 2020, Promo experienced a data breach that resulted in the exposure of approximately 21.8M+ records containing personal information.
The exposed data includes Email, Genders, IP addresses, Name, Names, Passwords.
Approximately 21.8M+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been detected across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with Promo, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
Protect Yourself
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Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of Promo
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.