LBB Data Breach
Status: Confirmed
Breach Intelligence Summary
Entity: LBB · Actor: Unknown · Source: Have I Been Pwned / ObscureIQ intelligence
Attack: Third-Party Compromise via Third-party vendor compromise
Timeline: Breach (Feb, 2019) · Reported (Mar, 2023) · Leak (3/5/23)
Exposure: 39K+ records · Browser user agent details, Email, IP addresses, Names, Physical addresses
Status: Confirmed · Risk: Low (Credential reuse / phishing)
Summary
In August 2022, customer data of the Indian shopping site “LBB” (Little Black Book) was posted to a popular hacking forum. The data contained over 3M records with 39k unique email addresses alongside IP and physical addresses names and device information with the most recent data dating back to early 2019. LBB advised they believe the data was exposed by a third party service and whilst it contained information they retain on their customers it had also been enriched with additional data attributes.
About LBB
LBB is the organization affected by this breach. User data may have been generated through account creation, service usage, or business operations.
If you have interacted with LBB in any capacity, your data may be included in this breach.
Threat Actor: Unknown
The threat actor responsible for this breach has not been publicly identified or confirmed at this time.
- Third-party vendor compromise
Breach Exploitation Status
Low
Status
Unknown
Unknown
Unknown
Unknown
Unknown
1–3 years
Email addresses and usernames persist but credentials may rotate. Phishing risk remains elevated during this window.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 39K+ records has been identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Impact
This breach carries low risk due to the nature of exposed data fields and the scale of affected records.
- Targeted phishing referencing LBB accounts or services
- Physical mail scams and address-based identity verification fraud
- Data broker enrichment and resale
Recommendations for Impacted Individuals
If you believe your information may be included:
Non-clients may request a breach impact review.
LBB account updates
Password reset requests
Verify directly through official channels.
Email compromise is often the first pivot point.
Frequently Asked Questions
In Feb, 2019, LBB experienced a data breach that resulted in the exposure of approximately 39K+ records containing personal information.
The exposed data includes Browser user agent details, Email, IP addresses, Names, Physical addresses.
Approximately 39K+ records were affected based on current breach intelligence.
Yes. This breach is treated as confirmed based on data observed in breach intelligence platforms.
Data circulation has been reported across breach-sharing channels. Downstream exploitation risk exists based on the nature of the exposed fields.
Rotate passwords associated with LBB, enable multi-factor authentication on email and financial accounts, and monitor for suspicious activity.
Protect Yourself
Check If You’re Affected
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High-Risk? Get an Exposure Audit
Executives, public figures, and high-net-worth individuals face elevated risk. Our team provides full-spectrum exposure audits and threat monitoring.
Corporate Accountability
Organizations that collect personal data have a duty to implement reasonable safeguards and to notify affected individuals when breaches occur.
Scope assessments may evolve as investigations continue. Users should not rely solely on early estimates when making risk decisions.
ObscureIQ Advisory
We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.
- A public-facing individual
- A high-profile executive
- A customer of LBB
- Or simply concerned about credential reuse
We can confirm whether your information is circulating and evaluate downstream threat vectors.