Straffic 2020 Data Breach
ObscureIQ Breach Intelligence
Low SeverityAggregated / marketing data
Straffic Israeli Marketing Technology Platform Exposure (2020): 48 Million Consumer Contact Records Including Home Address Left in Open Database
Israeli web analytics and marketing data company
Verified by ObscureIQ Intelligence
18/100Breach Risk Index
9Data Value
10Market Recency
2323dSince Breach
Breach Intelligence Summary
Entity: Straffic · Actor: Unknown · Sources: 2 references
Attack: Database Exposure
Profile: Marketing Technology Platform · Web analytics, tracking, and marketing optimization services · Traffic analytics and marketing platform · Global
Timeline: Breach (2020-02-14) · Indexed (Feb 27, 2020) · Year (2020)
Exposure: 48.6M records · 5 fields: Email Address, Full Name, Gender, Phone Number, Physical Address
Status: Confirmed
Executive Summary
In February 2020, Israeli marketing firm Straffic left a 140GB Elasticsearch database publicly accessible, exposing over 300 million rows containing 49 million unique email addresses along with names, phone numbers, physical addresses, and genders. Systems were not necessarily hacked; the aggregated marketing data was reachable due to an unsecured database.
ObscureIQ assessment: High risk of profiling, re-identification, and marketing abuse. Analytics data is especially useful because it reveals behavioral patterns and commercial intent.
Breach Impact
The data links names to phone numbers and home addresses at scale for people who never signed up with Straffic, enabling spam, smishing, and physical-location profiling, and highlighting the harm of unsecured marketing-data aggregation.
About Straffic
Straffic is an Israeli affiliate/performance-marketing company that aggregates and manages large volumes of consumer contact data for advertising campaigns.
Why They Hold Your Data
Web analytics and marketing-optimization platforms collect behavioral signals, traffic data, device identifiers, conversion records, and campaign-linked analytics across marketing workflows.
Recent Developments
After the exposure, attention focused on how marketing aggregators accumulate consumer data; affected individuals had typically never interacted with Straffic directly.
Data Points Exposed
5 verified field types
Email Address
Full Name High
Gender
Phone Number
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Moderate
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Profile enrichment
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Straffic breach?▾
In February 2020, Israeli marketing firm Straffic left a 140GB Elasticsearch database publicly accessible, exposing over 300 million rows containing 49 million unique email addresses along with names, phone numbers, physical addresses, and genders. Systems were not necessarily hacked; the…
What data was exposed?▾
Verified fields include Email Address, Full Name, Gender, Phone Number, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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