Scentbird 2020 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Scentbird Fragrance Subscription Service Breach (2020): 5.8 Million Customer Accounts Including Passwords & DOB Exposed
Subscription service for fragrances.
Verified by ObscureIQ Intelligence
8/100Breach Risk Index
3Data Value
10Market Recency
2169dSince Breach
Breach Intelligence Summary
Entity: Scentbird · Actor: Unknown · Sources: 8 references
Attack: Unknown
Profile: Platform · Fragrance subscription services · E-commerce subscription platform · USA
Timeline: Breach (2020-06-22) · Indexed (Jul 30, 2020) · Year (2020)
Exposure: 5.8M records · 6 fields: Date of Birth, Email Address, Full Name, Gender, Password, Password Strength
Status: Confirmed
Executive Summary
On 22 June 2020, the fragrance subscription service Scentbird suffered a data breach exposing over 5.8 million customers. Exposed data included names, email addresses, genders, dates of birth, password-strength indicators, and passwords stored as bcrypt hashes.
ObscureIQ assessment: Exposure enables phishing, fraud, delivery impersonation, and profiling based on personal consumption habits. Subscription data can also reveal lifestyle and household patterns.
Breach Impact
Bcrypt hashing limits password cracking, but the pairing of names, dates of birth, and gender with email supports identity profiling and targeted phishing.
About Scentbird
Scentbird is an online fragrance subscription service that ships sample-sized designer perfumes and colognes to members each month.
Why They Hold Your Data
Subscription commerce platforms collect customer identity, addresses, payment-adjacent records, scent preferences, subscription history, and order data across recurring retail workflows.
Recent Developments
Scentbird continued operating after the incident, which exposed customer account data but no payment details.
Data Points Exposed
6 verified field types
Date of Birth High
Email Address
Full Name High
Gender
Password Critical
Password Strength
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Moderate
Primary downstream threats:
- Credential stuffing against reused passwords across other platforms
- Identity verification bypass using name + date of birth combination
- Targeted phishing campaigns using exposed email addresses
Threat vectors:
- Identity verification bypass
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Profile enrichment
- Credential stuffing & account takeover
- Attack prioritisation
Recommended Actions
If you believe your information may be included:
Change Reused Passwords
Update this account and anywhere you reused the password; use a manager.
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Scentbird breach?▾
On 22 June 2020, the fragrance subscription service Scentbird suffered a data breach exposing over 5.8 million customers. Exposed data included names, email addresses, genders, dates of birth, password-strength indicators, and passwords stored as bcrypt hashes.
What data was exposed?▾
Verified fields include Date of Birth, Email Address, Full Name, Gender, Password, Password Strength.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
Breach Index
Cross-source
9ghz
Cross-source
BreachForums_Official_Index
Cross-source
Dehashed
Cross-source
Keeper
Cross-source
leakfind
ObscureIQ Intelligence
ObscureIQ proprietary analysis
Protect Yourself
Check If You're Affected
Enter your email to check whether your data appears in this breach. We’ll send a 6-digit code to confirm it’s your address.
Get Free Breach Alerts
Be the first to know when new breaches are disclosed. Free forever — confirm your email with a 6-digit code.
High-Risk? Get an Exposure Audit
Executives, public figures, and high-visibility operators can receive tailored exposure intelligence and hardening guidance.
Request Consultation