RocketText 2020 Data Breach

RocketText (Mobile Drip) SMS Marketing Platform Breach (2019): 31 Million Consumer Contact Records Including Home Address Exposed

Marketing Platform · SMS marketing and bulk messaging services · SMS marketing and messaging platform · Global

RocketText (Mobile Drip) SMS Marketing Platform Breach (2019): 31 Million Consumer Contact Records Including Home Address Exposed

SMS marketing operation (also known as Mobile Drip / ApexSMS)

Confirmed · ObscureIQ Intelligence
Breach Risk Index i
34/100
Lower riskHigher risk
Moderate: notable exposure with meaningful misuse potential.
Data Sensitivity i
Standard
Exposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
31.6MRecords
2020Year

The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.

Crucial data exposed
AddressPhysical address
Classification Tags
Database ExposureAdvertising & MarketingAdTechThird Party2020

Breach Summary

Around January 2020, an SMS-marketing database operated by ApexSMS (RocketText / Mobile Drip) was left exposed, revealing roughly 31.6 million entries from a larger set of about 80 million marketing leads. Exposed data included names, email addresses, home addresses, phone numbers with mobile carrier, IP addresses, genders, and ethnicities.

Full threat analysis, exploitation vectors, and principal guidance below.

10 additional sections · verified field analysis · defensive doctrine

Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…

31.6M records analyzed

About RocketText

RocketText, operated by ApexSMS (also branded Mobile Drip, later LaunchSMS), was an SMS/text-message marketing platform that compiled large consumer-lead datasets.

Why They Hold Your Data

SMS marketing platforms collect customer or prospect phone numbers, contact details, campaign records, messaging histories, and account data across bulk-text outreach workflows.

Recent Developments

The mobiledrip.com domain is now inactive; the operation continued under other names after the exposure.

Data Points Exposed

4 verified field types
Email Address
Full Name
IP Address
Physical address High

Breach Impact

Beyond spam and smishing, the inclusion of ethnicity alongside identity and location data enables discriminatory targeting and detailed profiling of consumers who never knowingly engaged with the platform.

Exploitation & Downstream Threats

• Targeted phishing campaigns using exposed email addresses | • Doxxing risk from physical address exposure

Principal Risk Advisory

What this means for a principal

A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal this is targeting-grade, not merely identity-theft-grade: the combination lets an adversary locate, impersonate, or pressure the principal with little additional work.

What You Should Do

  1. Treat the home address as exposed: review mail and package handling and physical-security routines, and brief household staff to verify unusual requests.
  2. Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
  3. Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.

How ObscureIQ Can Help

  1. Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
  2. Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
  3. ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).

Protect Yourself

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