Promo 2020 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Promo Marketing Video Creation Platform Breach (2020): 14 Million User Accounts Including Passwords Exposed
Marketing video creation platform.
Verified by ObscureIQ Intelligence
12/100Breach Risk Index
5Data Value
10Market Recency
2173dSince Breach
Breach Intelligence Summary
Entity: Promo · Actor: Unknown · Sources: 7 references
Attack: Third-Party Vendor
Profile: Platform · Video creation, social media publishing, and marketing content services · Marketing video creation platform · Global
Timeline: Breach (2020-06-22) · Indexed (Jul 26, 2020) · Year (2020)
Exposure: 14.6M records · 5 fields: Email Address, Full Name, Gender, IP Address, Password
Status: Confirmed
Executive Summary
In July 2020, video-creation platform Promo.com disclosed a breach after ~22.1 million records (across Promo and its sister product Slidely), containing almost 15 million unique email addresses along with names, genders, IP addresses, and salted SHA-256 password hashes, were published on a hacking forum. Promo attributed the incident to a vulnerability in a third-party service provider; the seller claimed to have cracked ~1.4 million passwords. The data was provided to Have I Been Pwned.
ObscureIQ assessment: Exposure enables phishing, account takeover, and leakage of business or campaign materials. Project data can also help attackers target marketers, agencies, or small businesses.
Breach Impact
The exposure of emails, names, genders, IP addresses, and salted SHA-256 passwords for ~15 million users creates credential-stuffing and account-takeover risk (a reported ~1.4 million passwords were cracked) and targeted phishing. The third-party origin highlights vendor supply-chain risk.
About Promo
Promo (Promo.com) is a marketing video-creation SaaS platform for businesses and agencies (also operating the sister product Slidely). It maintains user account, contact, and billing records.
Why They Hold Your Data
Marketing-video platforms collect user accounts, billing records, project metadata, brand assets, and publishing activity tied to social-media content creation workflows.
Recent Developments
On July 21, 2020, Promo confirmed a data breach after ~22.1 million user records (covering Promo and Slidely) were posted on a hacking forum. Promo attributed the breach to a vulnerability in an unnamed third-party service provider.
Data Points Exposed
5 verified field types
Email Address
Full Name High
Gender
IP Address
Password Critical
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- Credential stuffing and account takeover against reused passwords (~1.4M already cracked)
- Targeted phishing using exposed emails
- Account enrichment via name/gender/IP
Threat vectors:
- Credential stuffing & account takeover
- Password reuse exploitation
- Phishing & social engineering
Recommended Actions
If you believe your information may be included:
Change Reused Passwords
Update this account and anywhere you reused the password; use a manager.
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Promo breach?▾
In July 2020, video-creation platform Promo.com disclosed a breach after ~22.1 million records (across Promo and its sister product Slidely), containing almost 15 million unique email addresses along with names, genders, IP addresses, and salted SHA-256 password hashes, were published on a hacking…
What data was exposed?▾
Verified fields include Email Address, Full Name, Gender, IP Address, Password.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
Breach Index
Cross-source
9ghz
Cross-source
BreachForums_Official_Index
Cross-source
Dehashed
Cross-source
leakfind
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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