Blooms Today 2023 Data Breach
ObscureIQ Breach Intelligence
Moderate SeverityWebsite / service breach
Blooms Today Online Florist Breach (2023): 3.2 Million Customer Records Including Partial Credit Card & Home Address Exposed
Online flower delivery service.
Verified by ObscureIQ Intelligence
54/100Breach Risk Index
18Data Value
25Market Recency
601dSince Breach
Breach Intelligence Summary
Entity: Blooms Today · Actor: Unknown · Sources: 4 references
Attack: Unknown
Profile: Platform · Flower delivery services · E-commerce fulfillment network · USA
Timeline: Breach (2023-11-11) · Indexed (Sep 03, 2024) · Year (2023)
Exposure: 3.2M records · 5 fields: Credit Card, Email Address, Full Name, Phone Number, Physical Address
Status: Confirmed
Executive Summary
Blooms Today, a U.S. online flower and gift delivery service, suffered a data breach affecting 3.2 million customers. In April 2024, approximately 15 million records from the company appeared for sale on a hacking forum. The most recent data in that set dated to November 2023. The method of the breach has not been publicly disclosed. The exposed data included customer names, email addresses, phone numbers, physical addresses, and partial credit card details. The card data consisted of card type, the last four digits of the card number, and the expiration date. While this is not enough to make fraudulent purchases, the combination of personal and address data creates real risk. Attackers can use it to craft convincing phishing emails, impersonate delivery services, or target customers based on gifting patterns. Because Blooms Today handles occasion-based gifts, the data may also reveal personal relationships, including family members and romantic partners. Blooms Today did not respond to press inquiries about the incident. No class-action lawsuits or regulatory actions tied to this breach have been publicly documented. Affected individuals should be alert to phishing attempts that reference past orders or deliveries, and should treat any unsolicited contact claiming to be from a florist or courier service with caution.
ObscureIQ assessment: Exposure enables phishing, order fraud, delivery impersonation, and relationship-based targeting. Gift and recipient data may also reveal intimate or family relationships.
Breach Impact
In April 2024 approximately 15 million records from Blooms Today were listed for sale on a hacking forum, with the most recent data in the corpus dating to November 2023. The exposed dataset contained 3.2 million unique email addresses alongside names, phone numbers, physical addresses, and partial credit card data — card type, last four digits, and expiration date. Blooms Today has not made prominent public statements about this breach. No class-action litigation or regulatory action specific to this incident has been prominently documented.
About Blooms Today
Blooms Today is an online flower and gift delivery service operating in the United States, offering floral arrangements, gift baskets, and occasion-based gifting products for home delivery. The company operates primarily through its e-commerce platform and competes in the direct-to-consumer floral delivery market alongside 1-800-Flowers and Teleflora.
Why They Hold Your Data
Flower-delivery platforms collect customer identity, addresses, gift-order history, recipient details, payment-adjacent records, and delivery information across e-commerce fulfillment operations.
Recent Developments
Blooms Today continues to operate as an online floral and gift retailer. No major organizational changes have been publicly reported in the period surrounding the breach.
Data Points Exposed
5 verified field types
Credit Card Critical
Email Address
Full Name High
Phone Number
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Critical
Primary downstream threats:
- Financial fraud using exposed financial profile data
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Card-present & card-not-present fraud
- Card identification & social engineering
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Blooms Today breach?▾
Blooms Today, a U.S. online flower and gift delivery service, suffered a data breach affecting 3.2 million customers. In April 2024, approximately 15 million records from the company appeared for sale on a hacking forum. The most recent data in that set dated to November 2023. The method of the…
What data was exposed?▾
Verified fields include Credit Card, Email Address, Full Name, Phone Number, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
Cross-source
BreachForums_Official_Index
Cross-source
Dehashed
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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